Page 12 - #51 English

fungus in Coffee!

Does the idea of coffee blended with fun-
teavana “tea Bar” gus baffle you? Do you wonder what the coffee
would taste like? Micah Beaulieu from Unrest
Business Discontinued Roasting from Maine can answer your ques-
tions. Beaulieu’s most popular coffee is the Blue
Hill blend which is the merry marriage between
Twenty seven months after acquiring Teavana in 2012, Starbucks wood-fired roasted Sumatran beans and chaga,
has finally decided to say good bye to four of the five Teavana tea bar the fungus commonly found on birch trees in
locations, where tea loversenjoy a nice cup of tea as well as to learn Maine. Some studies have indicated that chaga,
and share their tea experiences, since the stores have not lived up to the fungus, has some benefits for your health
expectations. Only the Seattle location will continue to operate while as it helps preventing Lyme disease, cancer,
three locations in New York will be converted into Starbucksby the end tumors and the flu. Customers who love having
of April, and the one in Beverly Hills will be closed permanently. How- this kind of coffee blend explain that the coffee
ever, Teavana packaged tea, gift sets and brewed teas are still available does not taste like mushrooms, but rather
in Starbucks café. The company explains that the closure of the tea bars giving earthy and smoky flavor instead. Now
will allow it to focus more on enhancing the customers’ tea experience Beaulieu’s Unrest Roasting brand has become
through Starbuck stores. Although the tea bars will be discontinued, very popular. The coffee is currently available
Teavana still continues to be Starbucks’ strategic priority. The next at the Hampden Farmers Market and at unrestro-
potential regions for Teavana expansion are China - Asia Pacific, Europe, asters.com
Middle East and Africa.

starbucks to Debut
VerVe COffee rOasters in Japan teavana in India

Verve Coffee Roasters, the Santa Cruz-born coffee house from In 2016, Starbucks is preparing to intro-
California, is now ready to take a big step to bring the American west duce Teavana, its premium tea brand for
coast lifestyle across the ocean to Asia. This April, their first 700 - square - Indian tea fans. Teavana provides various
foot café will be opened at Shinjuku Station, the world’s busiest yet categories of tea; each with delicate flavors and
fascinating train station in Tokyo. The story behind their opportunity scent. One of its popular teas is called ‘blooming
is very impressive as Verve was finally selected to be involved in Shin- teas’ which are a bundle of dried tea leaves
juku Station’s Newoman complex project after the project coordinators wrapping around dried flowers into a specific
from Japan had visited several cafés across the United States in search shape. When pouring hot water over this
of a potential partner. According to the plan, the design of the café will bundle and allowing it to steep, the flower starts
definitely offer the customers an open feeling, while good pastries made blooming and revealing it true shape. Accord-
from high quality seasonal products will be served. Although the menu ing to the joint press by Tata Group, an Indian-
planning is now a work in progress, Colby Barr, Verve co-founder, is based group that operates Starbucks as joint
having a lot of ideas to make the menu in this new location reflects the colla - boration under the name Tata-Starbucks,
menu choices they are making in the States. He states, “[the café] is this project comes into two phases. Firstly, Tea-
100% not a franchise situation. This is being done with Verve staff, the vana tea will be introduced at Starbucks outles
Verve brand, our Verve style of service, the Verve vibe, and with Verve in India. Then, the standalone Teavana stores
coffee” will be operated later.
12