Page 78 - #51 English

Dress for
success.
Premium packaging
for premium teas.

Valcir Montagner, founder and CEO, Ximango with his daughter,
Juliana Montagner, an agricultural engineer who works for the
family - owned and operated Brazilian company.

its leaf is growing. Prepared according to long - standing
traditions, the drink was usually shared by several
people gathering socially, all taking turns sipping out
of the same gourd. The person in charge of brewing
added more water after each sip, until the brew was
spent and tasteless. Today, in parts of Brazil, people
continue to use the gourds and the sipping straw, but
sharing the same brew has become less popular.
In Western markets, mate is now easily available,
but still not widely introduced, and rather an “insider
drink.” Arlette rohmer, founder and CEO of Les Jardins
dc Gaia, located in Wittisheim, France, believes mate
is an important complement to her company’s large
origin - tea selection, just like rooibos. She noted these
cups have long - standing health benefits rooted in tribal
wisdom and were harvested in specific landscapes of
great beauty. “I do not plan to run toasted mate, because
that additional process takes away part of the beneficial
effects” rohmer added.
In order to attract younger consumers, there are
now more rTD mate products being launched - bottled
or canned beverages, energy shots and even carbonated
mate drinks. Some U.S. companies import the product
in bulk and then mill and process on their own pre- With more than 130 years of global tea expertise behind us, we
mises. Others, like “Guayaki,” founded in 2009 in can take you with ease from origin to retail outlet and make all
San Luis Obispo, Calif., by two young mate “addicts,” are the stops with you along the way. Aside from our premium teas
committed to carrying out local rain forest preservation and fruit and herbal infusions, we also put emphasis on innovative
projects and to operating within a fair trade strategy, and customised packaging solutions. So, we’re on the spot to
whilst creating ranges of attractive r’FD mate formulae offer you a wide range of 5-star packaging concepts that suit
for the North American consumers. your needs exactly. In fact, when it comes to packaging premium
Mate appears to be so good for people’s body and teas, you could say that Hälssen & Lyon ticks all the boxes.
mind, no particular taste profiles seem to be required.
The subtle smoky notes of green mate and the nutty
notes of toasted mate are quietly appealing. Never the
less, there are now also flavored mates available in
Western markets. Still a niche segment, there is steady
growth registered and the outlook for mate seems bright.
The world of tea under one roof
www.haelssen-lyon.com

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