Page 75 - #51 English

The more indy café we have,
the better the industry
and coffee quality will be.

so the homework was how to seamlessly integrate these two
together. I happened to have a piece of land with an old house, and
so the complete renovation to transform the old house to Nai Suan
began,” Thanin said.
Nai Suan coffee menus weren’t an instant hit to the locals.
Since Thanin is from Bangkok, his coffee taste tends to be mild
and smooth which caters to Bangkok consumers. However,
a lot of his customers in Chiang rai often complain that his
coffees are bland. Thanin adjusted his coffee and the experience
taught him that consumer preference in different region is very
important. After settling in Chiang rai for a while, Thanin began
adding different variety of brewing technique and coffee beans
for his customers to try. “We primarily brew with the espresso
machine, but we also offer drip and French press. Besides brewing
methods, varieties of local and import coffee beans are available
for customers to choose.”
Besides the story of Nai Suan, Thanin also gave an interest-
ing comment on Thailand coffee industry, “I met a lot of experts
who are trying their best to drive Thai coffee industry to the world
stage. I think the more indy café we have, the better the industry
and coffee quality will be.” Thanin also hopes that Thai coffee
beans will be internationally recognized just like Brazilian and
Kenyan coffee.
“If you want to open a café, do some research to make sure
that it is what you really want to do. Not every café will be profitable.
Café has become a business to open when you don’t know what to
do, and that’s why a lot of them are now closed. Think thoroughly
before you spend your investment. Don’t open a café if you just want
to have a good looking shop or you don’t want a full-time office job.”
Nonetheless, passion won’t be enough to run a café, since you
will need to consider other factors like marketing and coffee
quality before opening a café.
Special Thanks
Thanin Pinket
Nai Suan Bed and Breakfast
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