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Catch Up

Dilmah Global Partner Conference 2016

Colombo, Sri Lanka

On 7 to 9 May, the inaugural Dilmah’s new logo, focuses on emphasizing that Dilmah is made “For Lover’s
th
th
Dilmah Partner Conference 2016 wel- of Tea”. Still and always considered Ceylon’s best, Dilmah takes pride in having their
comed over a 100 nations represented production done in-house, from packaging to even shipping.
at this years gathering of partners. Ti- The participants of the conference were treated to several nights of tea gas-
tled Ignite the Revolution, this years tronomy, themed Ceylon’s Finest which highlighted the natural ingredients of the na-
theme focused on re-inventing the and tion paired and cooked with tea. The second night followed with the theme Camellia
re-igniting the idea and concept of tea- Epicurean, which was another tea inspired night, led by some of the world renowned
making, through gastronomy, mixology chefs like Peter Kuruvita and mixologist, Robert Schinkel.
and brand awareness.
The conference begun with a
factory tour and a visit to the MJF Chari-
table Foundation, which is considered
a highly commendable initiative by the
founder Dilmah, Mr. Merrill J. Fernando.
The foundation focuses on helping the
less fortunate in Sri Lanka, that includes
children, farmers and also ex-convicts
to be paid fair wages, empowered with
skills that will help them sustain their
lives and also contribute to the economic
development of the nation.
Presentations from the directors
and partners across the world covered
important topics of re-branding, market-
ing strategies for both retail and food
service and also experiences from part-
ners that have faced problems with their
respective markets.

Starbucks Taps in on Cold Brew

Now with summer underway, Starbucks is launching coffee experience. Nitro Cold Brew is cold right out of the tap
two new cold coffee experiences to highlight the skillful craft of and served unsweetened without ice. A Tall (12-ounce) serving
its baristas and high-quality coffee with Starbucks Nitro Cold has 5 calories and 0 grams of sugar.
®
Brew and Vanilla Sweet Cream Cold Brew.

Nitro Cold Brew - Starbucks newest take on its signa- Vanilla Sweet Cream Cold Brew - Vanilla Sweet
ture Cold Brew - is infused with nitrogen for a smooth, creamy Cream Cold Brew is made with Starbucks Cold Brew over ice
texture. After handcrafting the Cold Brew recipe, baristas and topped with a house-made vanilla sweet cream, which floats
perfect the pour by pulling the tap and allowing the Cold Brew on top of the beverage before slowly cascading down. A Tall
coffee to mix with nitrogen to deliver an entirely new cold (12-ounce) serving is 100 calories and 12 grams of sugar.
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