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Catch Up

Scan Me: Starbucks Joins WeChat Payments

Ever been late to a meeting due to counting right amount of cash or looking for your bank card at the Starbucks’ cashier?
Happy to inform that those days are over for China: Starbucks Corp. said it will accept WeChat Pay at about 2500 of its
cafes across China, enabling customers to complete purchases with a scan of their phone. “Accepting mobile payment
would unlock massive value for Starbucks,” said Shaun Rein, managing director of China Market Research Group, in an
interview. “Since they couldn’t move customers through the line faster, they were losing 5 to 10 percent of business.”
Pointless to say how fast it is for consumers to purchase this way and Starbucks is not the first Western company to
understand it: Costa Coffee, McDonald’s and KFC have been in the game for a year by now.
But those are not all surprises from Starbucks and Tencent, the duo de-
cided to co-create “a new social gifting feature on WeChat” in early
2017, right for Chinese New Year. Customers will be able to select
from Starbucks-branded gifts and products and add a personalized
message to it to send friends and relatives in WeChat, recipients of
these gifts will be able to save them on their WeChat accounts and
redeem it later at Starbucks stores across the country.

fl a vour vibes

Peet’s Coffee is Building a Roastery in Virginia Sirop de Fruit de la Passion �883

Feat.
Peet’s Coffee announced that it is building a 175,000-square foot roastery in Suffolk, Virginia; its first on the
East Coast. Peet’s new Roastery will further its mission, the company said, as one of its main goals is to deliver fresh
coffee to consumers as close as possible to its roast date. Nectar de Goyave & Jus de Kiwi *
“We’re growing rapidly as a company, which means in all parts of the
country,” said CEO Dave Burwick. “For us it’s all about sourcing great beans,
roasting them to perfection and getting those beans to consumers as quickly as
possible. Suffolk is the perfect location to support our high-quality standards
while ensuring that the freshest beans are made available to our east coast con-
sumers much more quickly than today.” The project is expected to create 135
new jobs in Suffolk and to bring an increase of traffic into the Port of Virginia.

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