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Catch Up

Costa Coffee Will Launch Recycling Points

UK’s biggest coffee chain, partnering with waste management provider Veolia, will take any brand’s cups at
recycling spots in all of its stores to make sure that all of used cups are recycled. Costa Coffee will encourage custom-
ers to leave or return them to one of the stores of the chain with a clear message: “we recycle any paper takeaway
cup, no matter what brand”.
Fewer than one in 400 paper cups handed out by high street coffee chains are being recycled because they
are made of a difficult-to-recycle mix of paper and plastic, thus millions of used disposable cups end up in landfill.
“As the UK’s largest coffee shop brand, we want to make it as easy as possible for the public to recycle their
used coffee cups,” said Jason Cotta, the managing director of Costa UK and Ireland. “Our research in Manchester
and London shows around 40 cups per day are left in stores, which means we have the potential to recycle 30m
Costa cups a year. What’s more, the fact that we will accept competitors’ cups means we could significantly increase
that figure. Costa is always looking for new innovations, partnerships and collaborative efforts to lead the way in
developing sustainable solutions to reduce the impact of our cups on the environment.” Undoubtedly, this move
from Costa is a big step forward for sustainability in the coffee industry.

Pop Tarts and Dunkin’ Donuts Are Joining Forces to
Create New Flavors

Dunkin’ Donuts announced the “first-of-its-kind part-
nership” bringing two different coffee-flavored Pop Tarts to
grocery store shelves. The limited edition products — Choco-
late Mocha and Vanilla Latte —are supposed to taste just like
coffee beverages themselves. The first Dunkin’ Donuts flavor,
a Frosted Chocolate Mocha Pop Tart, features white frosting
and is filled with “chocolatey-espresso goodness.” The second
flavor, Frosted Vanilla Latte, features a tan frosting swirl and a
“rich, sweet vanilla and coffee-flavored filling”. Your morning
go-to meets your favorite high school breakfast!
But if you’re looking for a regular caffeine boost you made
a wrong choice, as there’s no jolt in these Pop-Tarts, although
you should never doubt the power of the placebo effect. So
you’ll still need to get your regular cup of coffee, unless you
are looking for different type of energy, sugar.

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