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Create customized music environment to improve the consumers’ experiences.

Hearing and Roasting

There is one impor-
Avoid using loud music. You should try some construction materials with tant situation when hear-
good noise cancellation. You should put some soft music to let people stay and ing is crucially important
enjoy their coffee easily. If your shop is more like a take-out place, music with for coffee and that is roast-
ing. The whole process
1
and timing are calculated
2 fast rhythm will be much more suitable. and second burst. To the
and controlled by the first
roasters, nothing is more
If you want people to stay in your shop, you can
important than focusing
try some jazz, classical and folk music. Having appro-
on the sound of the cof-
priate music is the key for a café to communicate with
fee bean bursting. (Be-
its customers.
3 beans’ origin country, the experiment proved to be very sides that, you also need to
watch colors and smell, but
Some cafes tried to play some regional music from
the sound is the key).
successful and it increased their sales. Why not try it?
Besides changing your background music, there are
other loud sounds in a coffee shop. For example, you can
remind customers to lower their voices and also handle
their cups and plates quietly.
5 when the coffee liquid slowly drips down from the filter,
One of the charming facts about the drip coffee is that

the sound of it makes you want to try the coffee even before
you have that cup in your hands.

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