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The socks are made in an old fashion traditional way, 8bit art, and has to be done on windows paint. As we can see,
in an old factory that was basically out of business before, it’s a lot of work, old school work, but the result is worth it.
so by making the socks Uri and his team actually managed to The team source their own materials by contacting farms
create jobs. The setup of the machine takes around 8 hours, in India and Pakistan regularly, they use only eco-friendly
but the result and quality are paying itself: even when using dyes to have color yarn, it is a very important point, as Uri
a few colors and complex designs, the sock doesn’t fall apart can proudly claim the socks to be eco-friendly and ethical.
after a few washings. Moreover, all artistic work is actually Uri believes in Karma and that giving to the world is just as
important as taking. That is why he hopes that their idea,
which basically took an old profession and brought it back
If you look at your staff as part- to life, has successfully managed to create jobs, allowed
people to provide for their loved ones, families, children.
ners, you learn a lot, hear opinions “If we continue to grow, we will be able to afford hiring
more people and expanding opportunities for the com-
and develop on a personal level. munity, here in Poland but also in the farms,” he says. This
idea of happy worker and happy client constantly pushes
them to grow. Uri believes that if you look at your staff as
partners, you learn a lot, hear opinions and develop on a
personal level. By making all of the people invested and
involved, the general atmosphere creates positive stress, a
few different levels of checklists and evaluations, but the
result is growth and perfectionism.
As every businessman, Uri plans to expand and grow
his business, but he is not willing to compromise the qual-
ity, as their current model is the only one that guarantees
happy staff and happy client.

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