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c People

Barista Socks

and Karma

Lessons.

Being a barista might be hard: standing on your feet
for 12 hours while making espressos, flat whites, iced
lattes and not forgetting to smile and greet everyone. In
these conditions, baristas always try to look good so their
customer remember not only the coffee shop and quality
of the drinks, but also the person who served them. You
can clearly see how important it is for a barista to stand
out of the crowd during the competitions as every item of
clothing is taken care of: from aprons to socks.

After graduating he re-
alized that coffee world attracts
him much more than medicine. Now Uri,
owner of 21sqm Café and Barista Socks creator,
sees a bright future for small local businesses and
helps to revive old polish factories. The idea of socks
came from his personal need to wear nice socks day-by-
day, that’s when he decided to combine these 2 worlds
and make socks for baristas that are on their feet all day.
The company was launched in December 2016 as
Uri thought Christmas would be a good time to check the
potential of this idea. They made 1 model, put up a photo
on their cafe fan page and sold out within 6 hours. It was
In this competitive industry, there is a man who
a clear sign that the idea has its potential. In less than a
decided not only make hip and comfortable apparel,
year, Uri and his team got everyone’s attention and now
but also support others with the help of coffee indus-
their export is around 60%, people appreciate high qual-
try. Uri Wollner, born and raised in Israel, decided to
ity and affordable price, since it is not a luxury product.
move to Poland to start a career in medicine.
The company was launched in December 2016 as
Uri thought Christmas would be a good time to check the
potential of this idea. They made 1 model, put up a photo
on their cafe fan page and sold out within 6 hours. It was
a clear sign that the idea has its potential. In less than a
year Uri and his team got everyone’s attention and now
their export is around 60%, people appreciate high qual-
ity and affordable price, since it is not a luxury product.
signs, the sock doesn’t fall apart after a few washings.

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