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HAT’S NEXT? Technology con- to see where the industry is heading. For now all the
stantly changes our
new technologies are a great help for the whole coffee
lives: starting with the Internet and ending with your chain. Will they replace humans? Hard to guess, but as
morning cup of joe. Coffee industry has a big potential we all like to be welcomed by someone, hospitality in-
in adopting innovations that can be brought from abso- dustry and coffee industry as its part, will always need
lutely different industries. Third wave of coffee is the a human touch and human interaction.
best time to imply these innovations, nevertheless, we
still have a long way to improve and develop this indus- SPECIAL THANKS TO
try. There is no doubt that one of the most important
innovations, that influenced the whole coffee chain, is Murizio Giuli Darrin Daniel
the rapid development of the Internet. Farmers, traders, Simonelli Group - Executive Direc-
roasters, baristas, café owners and customers: all of Head of Marketing tor for the Alliance
them got influenced by the Internet not only in their and Communication for Coffee Excellence
every-day lives, but also in the way they see coffee.
Internet opened much more knowledge for all of us and James Hoffmann Hidenori Izaki
helps to make coffee chain more transparent and fair. 2007 World Barista 2014 World Barista
Our lives get faster each day as well: people have less Champion, co-owner Champion, founder /
and less time to wait in lines for coffee and expect bet- of Square Mile Coffee Roasters, coffee consultant at Samurai Coffee
ter customer experience every day, as nowadays we are author of The World Atlas of Coffee Experience. Shared his ideas on
all connected through social networks to share our barista & customer interraction
opinions. There are a lot of new machines, connected John Gordon
online to gather more data, which makes life of coffee Th re e- tim e UK Sasa Sestic
professionals easier and service faster. That is why, with Barista Champion, 2015 World Barista
time, traditional roles of these professions might Director Gorilla Gear LTD Champion, Managing
change. These changes will ask for more knowledge and Director ONA Coffee
deeper understanding of coffee and customers’ taste. Kentaro Maruyama
For this, every part of the chain has to be improved via Founder of Maruya- Andy Benedikter
communication, by gathering more data it will be clear ma Coffee Head of Sales Cropster

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