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T Tea
With us, your
successful
tea brand
is in the bag – or box, tin, can ...
NO.5
MOROCCO (Average annual tea con-
sumption per capita: 2.682 pounds)
In the 17th century, Chinese tea entered
∆Morocco through the Silk Road and was in-
troduced to the people by ibn Battuta. Morocco
is an Islamic country, its citizens are not al-
lowed to drink alcohol, plus their eating habits
include a lot of fats and lack vegetables, thus
mint green tea is highly popular. In Morocco,
annual tea consumption can go over 60,000
tons, all imported, 95% of them from China. As
a developing country, Morocco’s population is
growing fast, resulting in a continuous increase.
In 2011, the population was 32,270,000, with a
net growth of 3,480,000 people and the growth
rate at 12.1%. In Morocco, most of the families’
income was spent on drinking tea. The green tea
Moroccans drink is harvested in autumn. That
makes tea cheaper than in China and makes it
available to a bigger population no matter how
high is their income. Develop your successful tea brand with our unparalleled
We introduced you Top Five drinking selection of first-class teas, fruit and herbal infusions and
countries. Surprisingly, we could not see any instant products. We translate our trend insights from
international markets into a line-up of innovative packaging
Asian country in the list, but after taking a solutions customised to precisely fit your brand’s image.
closer look at the history, we can see the actual After all, success comes in all shapes and sizes.
reasons for such high tea consumption: weather
conditions and social tradition. Most impor-
tantly, that in these countries tea used to be
something very expensive as most of them do
not produce it, years later tea became the drink
of the people so everyone can enjoy their own
cup of tea now. Being a social tradition, a cup of The world of tea under one roof
tea still brings people together to share preci- www.haelssen-lyon.com
sions time and unique experience.
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