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“Whatever you do, make town of Danville, Pennsylvania, Java Momma, owned experience, saying, “Our customers love cradling a
Shipping Services Integration In the quaint
Diana Naramore elaborates on the customer’s
by Melissa and Brian Shoop, has redefined the tradi- warm cup of coffee and exploring our card collection
and unique gifts. It’s also a way to ease any stress
tional coffee shop model by integrating shipping ser-
sure you enjoy it. That’s the vices seamlessly. Their unique approach allows patrons around getting something complex or complicated in
not only to savor the aroma of freshly roasted coffee
the mail.” Sip and Ship’s offerings extend to virtual
but also to drop off return packages from various car- mailbox services, allowing clients to receive mail and
key to success.” riers, including Amazon, FedEx, UPS, USPS, and Wish. packages from anywhere in the world, further diver-
Brian explains the strategic decision to introduce
sifying their customer base.
shipping services, stating, “We wanted to bring foot traffic Both Java Momma and Sip and Ship have navi-
into the shop to increase coffee sales and awareness of our gated challenges inherent in their unconventional
business, as well as having an additional revenue stream. business models. For Java Momma, the holiday sea-
It was also a greatly needed service, as it turns out.” Rec- son brought logistical challenges, prompting an
ognizing the limited options for package drop-offs in the expansion of their space to accommodate the influx
central Pennsylvania town, Java Momma became a local of packages. Brian emphasizes the importance of
return center, offering convenience to the community. flexibility, stating, “You need to be flexible if you
Java Momma’s services extend beyond coffee and want to succeed.”
shipping. Brian shares their commitment to becoming On the other hand, Sip and Ship faced the chal-
a full-service coffee shop, offering a range of brews lenge of succinctly summarizing their diverse services.
and partnering with local artisans to feature products Diana acknowledges, “Sip and Ship do not fit into one
like honey, jams, jellies, ice cream, small-batch soda, advertising box. We can be a confusing place from the
pottery, and candles. Shipping services have become outside looking in. Are you a coffee shop, gift shop, or
a significant part of their income, accounting for 50%, shipping center?” Despite this, Sip and Ship thrive on
The famous Fensterccino while Java Momma products and local artisan offerings customer service, welcoming guests to explore and
make up the remaining 45% and 5%, respectively. make themselves at home.
In a similar vein, across the country in Seattle, These stories exemplify the success that coffee
Washington, Sip and Ship, owned by Diana and Stephen businesses can achieves by diversifying their offerings.
Naramore, has embraced an unconventional business While challenges may arise, the value of providing
model by combining coffee, mailing, and notary ser- unique services that simplify patrons’ lives are evident.
vices, and a gift boutique under one roof. Diana refers As the traditional retail landscape evolves, the uncon-
to it as “the urban trifecta,” providing customers with ventional models embraced by Java Momma and Sip
Fenster Cafe has not only become popular with Fensterccino in the Vienna coffee scene. Looking a unique space to enjoy coffee while taking care of and Ship showcase the potential for growth and com-
customers but has also been recognized among the 50 ahead, Fenster Cafe is not just about coffee; it’s about various shipping needs. munity engagement.
best coffee shops in Europe for 2022. The success is expanding services and reaching new markets. Sashko
attributed not only to the quality of their specialty has introduced online ordering, delivery systems, and
coffee but also to the innovative approach of the Fen- a new product line of freshly ground and portioned
sterccino, a cappuccino served inside a chocolate-cov- coffee packaged in filters and sticks.
ered waffle cone. Currently based in the United States, Sashko is
Sashko recalls the challenges of introducing the actively seeking franchise partners to introduce Fen-
Fensterccino, stated, “I contacted the manufacturers of ster Cafe to new markets. He reflects on his team’s
these cones. It took them a long time to get in touch. And contribution to Fenster’s success, stating, “I am proud
when we finally established communication, it turned of everyone. We have very cool people. They are
out that the price for these cones was quite high. And qualified and passionate about what they do. They are
there was a need to buy a large number of these cones at super reliable, and I can safely give them tasks and
once.” Overcoming obstacles, Sashko found a European not worry that everything will be done on time and
manufacturer for the cones but faced issues with delivery. with high quality.”
He shares, “We experimented for a long time with both Sashko’s journey from small beginnings to build-
the packaging and the recipe until we finally learned how ing Fenster Cafe into an impressive enterprise that
to ship them without any damage.” serves as an inspiration for entrepreneurs. He con-
Today, Fensterccino stands as their top seller, cludes with a piece of advice, “It doesn’t have to be
with more than 28,000 sold last year alone. Sashko coffee or business, but whatever you do, make sure
expresses his pride, emphasizing the uniqueness of the you enjoy it. That’s the key to success.”

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