Page 129 - #91+eng

I

ing budget for extensive campaigns. Social media, espe-
cially influencer marketing, is an excellent tool for them
to spread the word. “It’s a product that you have to see
being made then you would realize how genius it is.
Therefore, we’re using a lot of influencers to push the
products. We have an affiliate program now, where our
affiliates and ambassadors are driving awareness to the
product.” Said Marshall.
Marshall told us they have a lot of business books
in corporate gifting, adding their ice cream mixes to their
boxes. They have worked on a lot of brand collaborations
with other brands to help customers make the best un-
derstanding and use of their products as well. For exam-
ple, they have teamed up with the scrumptious dessert
topping brand Yum Crumbs. Yum Crumbs has a wide
array of crumb and candy dessert toppings to enhance
both the taste and texture of all kinds of treats with a
touch of decor or a hint of complementing flavors. For
each month, customers will receive a free gift in each of
the True Scoops packages with different prepared flavors.
For instance, a customized mint chocolate chip pint will
include not only the True Scoops ice cream mixer but
also the chocolate chips on the side. In this way, custom-
ers can make their customized pint without all the fuss
of searching for the chocolate chips. Gifting the custom-
ers helps them explore the possibilities with True Scoops.
Talking about the future plan, Marshall shared that
they are planning on creating a sugar-free mix and vegan
mix so that more people can enjoy making ice cream by
themselves at home. Even though this will not be going
to happen anytime soon, that will be the next big thing
for the brand.
The pandemic created the space for people to be From Island Pops to True Scoops, Marshall always
able to be creative and make new things, but seldom do has this passion for creating new ice cream experiences
we see people making too much ice cream during the for people. She puts her craving for the ice treats into
pandemic because it just takes too much time. True Scoops something everyone can enjoy with her business partner,
is going to fill the blank. “Now people can also make ice Williamson. As a women-owned, black-led start-up, True
cream, which they couldn’t have done before because the Scoops brings one of the most beloved desserts in the US
process was not friendly. We decided that we wanted to to every household to help mums and dads and their kids
make it easy for them to make all these creative things DIY together. It’s just a matter of time before True Scoops
and really bond with the kids. Our mission as a brand is go viral. “I believe it will happen for us sometime soon.
to bring family and friends together in the kitchen and We’re waiting for that viral moment where people see
do it creatively through ice cream. And we want them to how genius it is.” Marshall said confidently. This summer
have fun with it.” Marshall told us. True Scoops has launched its Kickstarter campaign to
Thanks to the pandemic, people are now picking up start production for the brand’s new DIY pints hitting
the idea of making ice cream at home with True Scoops’ shelves. The $15K campaign will support the second
genius new products. chapter of the company that is known for producing ice
However, for many people, it is still quite challeng- cream mixes in the baking aisle – now known as “The
ing to believe that powders can turn into real taste ice Maker Aisle” – at grocery stores across America. With
cream. Marshall told us that they heavily rely on social all the new progress and robust groundbreaking ideas
media for promotion to get people to know them. As a itself, it is hard not to believe that True Scoops won’t go
start-up company, they inevitably have a limited market- viral any time soon.

128