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“We call ourselves the ‘Betty Crocker’
of ice cream because we’re breaking

down ice cream and making it simple

and easy to do. You don’t need an ice

cream maker to make it.”

“True Scoops” is an innovative ice cream mix com-
pany owned by two female friends, Kelly Williamson and
Shelly Marshall. Within 5 minutes and two simple steps,
they aim to give consumers a whole new homemade ice
cream experience. There are three different base flavors
in the line: vanilla, chocolate, and strawberry. These are
the most basic and standard flavors of ice cream. So, with
all three bases, people could make any custom flavors
they want, from peanut butter to coffee and matcha.
People can also add toppings or fillings like fruits, nuts,
and chocolate chips. The idea is to let the consumers
control what they want, and there is no limit to creating
at-home ice cream. first and let that sit overnight in the fridge. Then, she To start, they compared the ingredients behind pre-
“We’re delivering the ice cream shop experience to needed an ice cream maker to help churn the mixture mium ice cream and used the powdered version of those
every household and pantry and getting them to be creative. better to ensure a more smooth and delicious taste. Apart ingredients to make up the unique formula of their products.
We call ourselves the ‘Betty Crocker’ of ice cream because from the specialty machine she needs to keep at home, They also replaced heavy cream with sweet cream powder,
we’re breaking down ice cream and making it simple and especially for making ice cream, waiting can also be tor- milk for non-fat dry milk powder, and eggs for guar gum.
easy to do. You don’t need an ice cream maker to make it. turous. Marshall shared her memories. “My kids were In that way, their mixture can be easily made into “re-
We have already seen many of our customers really getting really young at the time, so they didn’t understand that al-taste” ice cream without using an ice cream maker or
creative in the kitchen and making their custom favorite they had to wait a long time for homemade ice cream. At overnight waiting while it still can be a shelf-stable product
flavors.” Said Marshall, the co-founder of True Scoops. that time, I started to wonder why no one ever came up that lasts up to 18 months in the pantry. However, achieving
True Scoops is a classic silver-lining story during with something like a Betty Crocker or Duncan Heinz this goal wasn’t easy. The biggest obstacle, as Marshall told
Covid-19. One of the co-founders, Shelly Marshall, is a powdered mix that was dry and shelf stable.” me, is “getting the consistency, the taste, and the texture”.
veteran in the ice cream industry. Her own ice cream shop, That is where the journey of “True Scoops” begins. There are two crucial things for ice cream: air and fat.
Island Pops, which stands in the Crown Heights neighbor- However, between her kids and running her other ice cream Air comes from the churn on high speed with a mixer. And
hood in Brooklyn, New York, is already widely known in business, Marshall didn’t have the time and effort to make when it’s frozen, it is the actual ice cream. On the other
the area. The shop focuses on authentic Trinidadian ice it happen on her own. She reached out to her friend Kelly hand, fat is also a critical element that influences the taste
cream and is beloved by locals. Williamson for a collaboration. The two of them first met and texture. Only when you have the right amount and good
However, during Covid-19, when Marshall was mak- at Penn State’s legendary ice cream course. Soon, they quality fat can it becomes premium ice cream. Nevertheless,
ing ice cream with her kids in the kitchen, she realized became best friends and now business partners. They have many powders, because they have a few stabilizers, it can-
how hard and time-consuming it is to make ice cream at been working together, running tests to create the revolu- not make up the same amount of fat content from fresh
home. She had to cook the milk, cream, eggs, and sugar tionary new DIY ice cream product. ingredients to form a tasty ice cream.

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