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“We have multiple rounds with the food scientists to
get the taste and the texture right. After the 100th version,
we were able to get it where it turned out to be the real
premium ice cream after you mix it up. This is our first
version, which is dairy, getting it where it has the right
balance of fat and consists.” Said Marshall. When the con-
sumers receive the True Scoops packaging, they will get a
pint container with all the ingredients. All they need to do
is blend the ice cream mix – minus half & half, add any
other elements they want, and pour it back into the pint
container. After a few hours in the freezer, they are able to
indulge in their own creation.
This is probably a game-changer for at-home ice cream
experience. It is the first brand that is taking ice cream out
of the freezer and into the pantry. Moreover, the product
itself is super light and can be held for up to 18 months on
shelves. It does not need expensive cold-chain transporta-
tion. On top of that, the ingredients in it are all natural.
Consumers can customize it in any way they want, even
making milkshakes with it.
After launching in 2021, the “True Scoops” has already
been welcomed by many customers. You can now see it on
big e-commerce platforms such as Amazon. Marshall told
us that the target audience for True Scoops is millennial
parents with children from 4 to 12. These are the moms and
dads who are baking and cooking in the kitchen with the
kids, making cookies and brownies and cupcakes. “We’re
targeting this audience because they’re already doing all the
things that we love to do with our kids. It was really, really
fun to see people being creative in something that they
couldn’t have done before because they just didn’t have the
time.” Said Marshall.
COVID-19 is helping grow the idea of making your own
food and spending more time with family at home. New re-
search on Food Research International by a group of scientists
studied how COVID-19 pandemic has affected food-related
behaviors. The report shows that 40% of consumers report
having changed food-related behaviors during COVID-19, This is probably a game-changer for
and most consumers report enjoying cooking and family
meals more than before. A report by CNBC also made the at-home ice cream experience. It is the
conclusion that Americans have made more meals at home,
expanded their palates with new flavors, and gravitated to- first brand that is taking ice cream out
ward premium items as an indulgence or healthier option
during the coronavirus pandemic. of the freezer and into the pantry.

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