Page 101 - #91+eng
P. 101
C
18-1 Osige-ro (Bugok-dong), Geumjeong-gu, Busan
Mon to Sun 8:00am - 6:00pm
Oncheonjang (Line 1, Exit 2)
Momos Coffee
Home of the 2019 WBC Champion
From humble beginnings over 15 years ago, Momos added under the name “Joo Yeon Selection”. If you can’t
Coffee has grown into one of the biggest specialty coffee make your mind up when it comes to the menu, check out
brands in the country. Established in 2007 by Lee Hyeon-gi the chalkboard at the entrance gate for their “coffee of
in a tiny 13m2 cafe, the operation now includes a barista the day” recommendation.
academy, over 50 staff, a two storey bakery-cafe and a Nicknamed the “Momos Village”, the sprawling cafe
nationwide distribution business. Top it off, the barista complex contains on-site bakery, roastery, barista training
team is led by 2019 World Barista Champion (WBC) and school and plenty of different seating options spread across
Busan local Jeon Joo–yeon. two floors. In an otherwise mundane Korean residential
The Momos Coffee brand now includes an addition- suburb, Momos Coffee appears like a backyard oasis in a
al cafe (opened 2021) in Yeongdo, the harbourside suburb concrete jungle, complete with water features, a mini
of Bongnae-dong, built inside an existing warehouse. Head bamboo forest and an array of stone garden ornaments.
along to see their state-of-the-art bean storehouse, roast- Momos Coffee has inspired a coffee revolution in the
ing production line and minimalist brew bar. region, influencing a wave of other brands to enter the
Roasting on a mighty Probat Probatone 25kg the scene; early front runners Blackup Coffee and In Earth
roasting team produce seasonal blends, single origins and Coffee were shortly followed by Werk Roasters and Hytte
actively take part in all of the world’s premier auctions Roastery. Busan specialty coffee, led by Momos, spurred
including Best of Panama, Cup of Excellence (CoE) and the development of regional coffee revolutions, including
the QIMA Yemen Coffee auction. Following Jeon Joo- Coffee Place in Gyeongju, Told a Story Coffee Roaster in
yeon’s success in the WBC an additional range was also Daejeon and later on Coffee Temple in Jeju.
100 101