Page 100 - #91+eng
P. 100

C


                                                                                                                         18-1 Osige-ro (Bugok-dong), Geumjeong-gu, Busan
                                                                                                                         Mon to Sun 8:00am - 6:00pm
                                                                                                                         Oncheonjang (Line 1, Exit 2)






































                                                                                                                                                      Momos Coffee

                                                                                                                                                   Home of the 2019 WBC Champion


                                                                                                                          From humble beginnings over 15 years ago, Momos   added under the name “Joo Yeon Selection”. If you can’t
                                                                                                                      Coffee has grown into one of the biggest specialty coffee   make your mind up when it comes to the menu, check out
                                                                                                                      brands in the country. Established in 2007 by Lee Hyeon-gi   the chalkboard at the entrance gate for their “coffee of
                                                                                                                      in a tiny 13m2 cafe, the operation now includes a barista   the day” recommendation.
                                                                                                                      academy,  over  50  staff,  a  two  storey  bakery-cafe  and  a   Nicknamed the “Momos Village”, the sprawling cafe
                                                                                                                      nationwide distribution business. Top it off, the barista   complex contains on-site bakery, roastery, barista training
                                                                                                                      team is led by 2019 World Barista Champion (WBC) and   school and plenty of different seating options spread across
                                                                                                                      Busan local Jeon Joo–yeon.                     two floors. In an otherwise mundane Korean residential
                                                                                                                          The Momos Coffee brand now includes an addition-  suburb, Momos Coffee appears like a backyard oasis in a
                                                                                                                      al cafe (opened 2021) in Yeongdo, the harbourside suburb   concrete  jungle,  complete  with  water  features,  a  mini
                                                                                                                      of Bongnae-dong, built inside an existing warehouse. Head   bamboo forest and an array of stone garden ornaments.
                                                                                                                      along to see their state-of-the-art bean storehouse, roast-  Momos Coffee has inspired a coffee revolution in the
                                                                                                                      ing production line and minimalist brew bar.   region, influencing a wave of other brands to enter the
                                                                                                                          Roasting  on  a  mighty  Probat  Probatone  25kg  the   scene; early front runners Blackup Coffee and In Earth
                                                                                                                      roasting team produce seasonal blends, single origins and   Coffee were shortly followed by Werk Roasters and Hytte
                                                                                                                      actively take part in all of the world’s premier auctions   Roastery. Busan specialty coffee, led by Momos, spurred
                                                                                                                      including Best of Panama, Cup of Excellence (CoE) and   the development of regional coffee revolutions, including
                                                                                                                      the  QIMA  Yemen  Coffee  auction.  Following  Jeon  Joo-  Coffee Place in Gyeongju, Told a Story Coffee Roaster in
                                                                                                                      yeon’s success in the WBC an additional range was also   Daejeon and later on Coffee Temple in Jeju.


     100                                                                                                                                                                                                          101
   95   96   97   98   99   100   101   102   103   104   105