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I Photo / Salt & Straw

“I think upcycled food is important

because it’s a consumer-driven solution to
fighting food waste. With upcycled food, con-

sumers can use the power of their dollar to in-

centivize companies to waste less and keep

more nutrition in the supply chain.”

Five unique flavors and five different ways to fall into this category, and the upcycled food prod-
upcycle food give people a great experience knowing ucts industry is experiencing enormous growth
that wasted food can still be delicious. We are con- potential. Future Market Insight reveals that the
fident that through this summer ice cream menu, upcycled food market is worth US$46.7 billion with
more people will understand and choose upcycled an expected CAGR of 5% over the next 10 years,
food in the future. u s i n g d a t a p u b l i s h e d b y R e t h i n k F o o d W a s t e
Through Economics and Data. Allied Market Re-
What Will the Future Be Like? search, another research company focusing on en-
terprises, also issued a special report on upcycled
We are looking forward to more collabora- food. The report estimates the market will generate
tions and projects like these from Salt & Straw. It US$97.0 billion by 2031, manifesting a CAGR of
is always important to let people know that upcy- 6.2% from 2022 to 2031.
cled food is delicious. Cotto said that apart from Of course, it is not always about the money.
their teaming up with Salt&Straw, they are also AMR’s report also points out that the global market
trying to do all kinds of brand collaborations. is propelled by the growing demand for sustainable
Towards this end, they have partnered with a 5 and eco-friendly products. “As the pandemic con-
times James Beard, award-winning cookbook au- tinues to evolve, it is likely that the upcycled food
thor who does all of their product development products market will continue to grow as more
as well as other top food brands. consumers become interested in sustainable and
Cotto also told us that she wishes to see more ethical food options.” Cotto agreed with that in
large food companies globally join the game, pro- our interview. She said: “Upcycled food is import-
ducing or using upcycled ingredients. “I hope these ant because it’s a consumer-driven solution to
companies take deep looks at their supply chains fighting food waste. With upcycled food, consum-
and figure out how to make them more circular, ers can use the power of their dollar to incentivize
preventing waste from happening in the first place. companies to waste less and keep more nutrition
I hope consumers decide to choose upcycled options in the supply chain.”
over conventional options whenever available, and If more people knew about upcycled food, and
I think this will become easier as distribution of if more people start choosing upcycled food instead
these products grows.” She said. of “perfect food”, we will be in a virtuous circle to
The great value of upcycled products has been contribute to environmental protection through our
reflected by the market as well. Thanks to the in- daily meals. It could be some ice cream treats you
creased popularity of vegan and plant-based diets, get on a summer afternoon, but in the future, it
the demand for plant-based ingredients has also could be a whole dinner at your table. In any case,
grown. Many of the upcycled food products luckily you will find it tasty and eat it happily.

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