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What Makes Ice Cream Stick Around? at the same time maintaining a connection to the flavors
of the past.
As time passes and new trends come and go, so do some Brands and flavors that are iconic to millennials might
flavors of ice cream. But what makes certain flavors and ice eventually be forgotten in the future. But that doesn’t mean
cream styles timeless at the end of the day? Many people they haven’t left their mark on the industry: they’re simply
can relate to classics; they evoke nostalgia for certain mem- paving the way for new flavors and creative concepts that
ories that are forever frozen in time. This nostalgic feeling will last through time. And if there is one more thing that
is what makes customers come back for more again and again. we have learnt from other industries as well, is that fashion
Furthermore, the flavors we choose often reflect something often goes round in circles. What is out today might make
about our personalities or cultural backgrounds which allows a comeback tomorrow.
us to express ourselves through this beloved treat. It is highly possible though, that we are entering a
On the other hand, young generations are continually new era of ice cream with innovative flavors and diverse
rewarding new ideas and expect them from the industry as ingredients becoming the norm for generations to come.
well. They are looking for something fun and exciting to It is up to us to be creative and adventurous in our approach
experience, making it possible that they won’t have the same as consumers, while keeping an eye on the classics. After
feeling of nostalgia that older generations have for certain all, there is something special about the gift of ice cream:
ice cream brands, styles or flavors. With so many options it offers unique experiences and memories that can stay
available to them, is it possible to evoke future nostalgia with us forever. It’s a treat with the ability to unite the
among young ice cream lovers? past, present, and future for generations to come.
It’s a question that the ice cream industry must At the end of the day, what makes ice cream last
consider in order to stay relevant. Right now the answer through time? Its ability to make us feel connected; wheth-
lies in the balance between traditional flavors that evoke er through nostalgia or exploration – no matter how strange
nostalgia and modern creations that offer something new. or different these connections may be. Discovering these
Ice cream makers have to keep pace with trends, while connections through our taste buds is part of the joy of life.

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