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C

It is a process of reflect-

ing the company’s cul-

ture, values and mission

But to do that, the agency needed to know impor- the same time. We have achieved this together with within its branding.
tant aspects of Samba, such as its vision and values. SUSAMI and we are very happy to say that the feedback
Samba Coffee Roasters aspire to deliver higher quality from our clients has been overwhelmingly positive,”
of life experiences through their coffee without it being Kostas says.
a luxury due to corresponding cost. Their core purpose Rebranding happened across all channels and plat-
is to spread love and knowledge about quality coffee so forms. From the company’s website and social media
that people can enjoy something extraordinary in their accounts to its packaging, everything was redesigned to
everyday lives. match this new identity. This includes all the various
The team at Samba values quality and believes that product lines that Samba offers, with their signature
it should be accessible to a wider audience, which is why roasts at the center of it all, surrounded by a uniform
they prioritize the quality of their raw materials and cof- red-and-white branding scheme.
fee production. They also strive to make knowledge about
coffee easily available to facilitate people’s education and Young Souls & Coffee Geeks
help them appreciate each small or great experience.
Samba put a piece of themselves into their coffee so that To get the full scoop on how this project got going,
it can become a part of someone else’s life. I spoke to Nikos Sideris, founder of the creative agency
“Our new branding embodies our attitude; outside SUSAMI. Founded in 2014, the agency creates with bold-
the box thinking, authenticity, being unpretentious and ness and flexibility in a variety of communication solu-
having a timeless, clean crystal aesthetic. We are elegant, tions, tailoring each project to their clients’ needs - rang-
yet we are playful, we fit in anywhere yet stand out at ing from startups to multinational companies.

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