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        Samba                                                                                                         PREMIUM
                                                                                                                      UNPRETENTIOUS
                                                                                                                      COOL
                                                        Coffee
                                                Roasters                                                              Drawing inspiration from the theme of this issue, we decid-  Rebranding involves creating a new image for a company,
                                                                                                                      ed  to  explore  the  concept  of  Rebranding  for  our  Design
                                                                                                                                                                     modifying its visual elements such as logo, website design,
                                                                                                                                                                     color palette and slogan that better aligns with its current
                                                                                                                      column. Rebranding is a powerful tool for businesses to es-
                                                                                                                      tablish, maintain or update their identity. It can help busi-
                                                                                                                                                                     goals and core values. It is important to rebrand periodical-
                                                                                                                      nesses to stay relevant and attract new customers, as well as
                                                                                                                                                                     ly in order to stay up-to-date with the ever changing con-
                                                                                                                      keep the existing ones engaged and interested in the products.
                                                                                                                                                                     sumer preferences and trends.
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