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In the past few years, Morgan has continuously com-
peted in barista competitions and achieved various levels
of success. Of course, there were failure moments that
made her doubt herself. Especially in the 2020’s compe-
tition, she didn’t do as well as she wished. And that left
her feeling very bad about herself. She confessed that she
still didn’t feel she was actually “ready” to compete this
year. However, deep down in her heart, she knew that
trying and competing in all those professional barista
competitions is a fast track to growing, becoming a more
professional barista, and understanding the whole coffee
industry better. She enjoys the creative process of putting
together routines and especially collaborates with all the
other coffee talents from all different fields. “Don’t wait
until you feel ‘ready’ because that day may never come. If
you’re thinking about competing and can do it, then I
highly suggest going for it,” Morgan suggested to other
baristas considering competing.
It feels surreal for Morgan that this season is over.
She told us that it is difficult to explain the range of emo-
tions she felt throughout it. Now it has been a few weeks
since the WBC. Looking back, what excited her most was
being able to share her coffee and her routine so many
times with her coffee peers and the public. She also felt
great joy that so many brilliant people are passionate about
coffee as she does, and putting so much effort into the
industry that she’s deeply in love with.
Officially, Morgan has not yet decided what’s the
next big thing for her. This year has been transformative;
she only feels she has time to think now. However, one
thing for sure is that Morgan achieved personal growth
through the competitions. “I’m excited to take everything
I learned through USBC and WBC this year and apply it
to my life outside competition.” She is also now back to
her barista role, ready to serve more customers with even
better coffee and hospitality.
The Double Life of Morgan

Morgan actually has a degree in marketing and one
look at her social media will make you realize she is very
talented in what she does. Apart from being a barista,
Morgan also works full-time as a social media content
creator. Her social media account @MorganDrinksCoffee
is a big hit across all the popular social platforms, includ-
ing TikTok, Instagram, and YouTube. Most of her posts
are short comedy videos meant to bring some laughter to
the audience by satirizing the everyday life of a barista,
but at the same time, try to help the general public get to
know specialty coffee and barista working life. “My goal
is to create playful videos that can poke fun at a job that
I dearly love,” she told us.

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