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Ruth and Dave have a keen eye for the won support from some dealers. “But we are
market. They noted that alcohol is a traditional lucky that The Tea Thief survives,” said Ruth
drink at weddings, but many people abstain from and Dave.
drinking alcohol these days, so tea might meet Given Ruth and Dave’s working experience
the “long tail” effect. In addition, alcohol is in the film industry, they regard The Tea Thief
banned by law on certain festivals in some re- as a film they direct, a situational drama where
gions in New Zealand, and the rise of alco- they express their life attitude through tea. In
hol-free activities among young people have their film, tea becomes an expression of concern
provided opportunities for The Tea Thief to for humans, animals and the environment. As
broaden their consumer base. Ruth has previous the plot progresses, there will also be a physical
experience of organizing events, and The Tea store combining tea and books.
Thief has always been looking for an opportu- Ruth and Dave also enjoy doing sports,
nity to throw a tea party. Such try started at learning to take selfies together every week and
home. Dave and Ruth’s Grandchildren have tea using meditation to ease anxiety during the
parties with their parents. Their favourite tea pandemic...all while having a cup of tea at hand.
is Tickety Brew. New Zealanders have long taken tea as one of
life’s great pleasures, however it seems that tea
Slow Life With Tea has somewhat been replaced by coffee. Ruth and
Dave hope to help more people see the value of
This year marks the third year since The everyday tea drinking, which for them is a re-
Tea Thief was founded. Due to the pandemic curring “adventure”.
and capital shortage, they have not yet been able And it’s all based on the idea of a slow life,
to have their own brick-and-mortar shop. Every just like tea. Keep going on slowly but surely, as
day, they drive their mobile car with their dog they say. It is not hard to understand why The
Portia to deliver healthy and fun tea, which has Tea Thief can serve us both health and fun.

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