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Hot topics decide SKU innovations and the possibility to draw figure-based recognition are
worth multiple times of trying and sharing. For brand G-SERIES GRINDERS
In 2021, many tea drinks rich in Chinese charac- owners, it is worth serious review and a second try if
teristics frequently gained top searches on social media, one strategy can bring better figure performance on the PRECISE GRINDING
such as poached egg ramen milk tea, beef ramen milk AIPL chain.Therefore, the young people may not like or
tea, Duck poo oolong milk tea, spicy pepper and tender only fancy the Chinese fad. They are just playboys who
tofu milk tea, among others. The complicated tastes love whatever they feel is fresh.
made us frown but we could not help clicking them. Most
of these innovative products failed to make consumers So, what kind of brands would young peo-
remember their brands, and it was also difficult to form ple prefer?
a competitive barrier. However, when travel is restrict-
ed today, these courageous products can win heated The popular words “involution” and “take it easy”
discussion and massive orders for the brand. They are have lasted from 2021 to 2022. This means that, despite
even able to go beyond geographic and cultural limits, a seemingly upward environment, young people’s con-
helping the brand break the consumer group barriers. fidence in the future is still going downside in the con-
In the long run, it is possible for them to bring greater text of the pandemic and the high living expense. We
opportunities for the brand. can naturally find a million reasons for this trend, such
as the rapid development of the era, the prevalence of
Interactive activities determine user retention consumerism, and the peer pressure enhanced by the
Internet which breaks the information barriers, among
It is worth mentioning that Starbucks bakery buffet, others. But we can just simply catch one key. Young
Nescafe’s offline experience store and Saturnbird’s can people may spend 20 yuan on a cup of milk tea printed
recycling program all try to bring consumers a more with “getting super rich”, or rush to McDonald’s to buy
intimate brand experience in the era of online social 2 coriander ice creams. In fact, these behaviors are their
community. Despite the varied results, the short-time fight against the banal daily life. Chinese fad coffee or
reputation collapse or popularity won’t stay long in the milk tea is like a dose, a lipstick, a social attempt with
shared memory of the hundreds of millions of young a high mistake tolerance rate, and a self-satisfied expres-
people in this land. On the contrary, activities which sion for kinship and patriotism. They use consumption
encourage the youth to go out can provide them with to hold their life vision for a short time, and harvest
chances to share their life on WeChat Moments, thus an some recognition in cyberspace. From this perspective,
excellent way to build an intimate brand image. In the the youth would prefer those brands that enable them
fast-paced life, it is especially cozy to spend an afternoon to find an anchor for their lives in this changing era and
under bright sunshine while sipping a cup of fresh cof- offer them real experiences.
fee. It is more relaxing than kicking off a busy day by Will young people still like the Chinese fad coffee
pouring powder or liquid from a small jar. and tea drinks in the next few years? I’m not sure. Per-
haps we need to wait until the day when the COVID-19
Targeted marketing boosts repurchase pandemic no longer restricts our traveling, and when
consumers can experience products at ease and today’s
Entering the store, ordering during the livestream... flourishing brands need to be tested again by the market.
Such behaviors will be recorded to form customer
groups. The crowd will be classified with hundreds of 340° of grind resolution on the no-click selection dial.
tags such as passersby, new customers, loyal users and
silent users; Tailored content will be delivered to dif- Tinted, durable hoppers.
ferent groups in order to stimulate orders. Marketing
methods like tagging the crowd, speculating on their New bag clamp accommodates various bags and containers.
needs and providing customized content/services are Today’s flourishing
nothing new, while some users are happy with the cus- 0.45 Kg, 0.91 Kg and 1.36 Kg hoppers available to
tomized services. Systematic user management is one brands need to be meet a variety of coffee demands
of the ways brands can grow wildly. For greenhorns in
this playground, there are clearly more challenges. No tested again by the The BUNN G Series Visual Hopper (VH) delivers fast, precision
matter what, in the KOC marketing era, good figure grinding into a variety of common bags, cans, and containers.
performance means the worth of love. Good figures bring market after
a probability of being loved.
For consumers, products featuring trendy topics COVID-19.
www.bunn.com/g-series
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