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Compared to its counterpart specialty coffee, which is still in the third
wave, the booming new-style tea drink seems to have a better
performance in phase iteration and segmentation.
BASAO
A Shelter Cool in Summer and Warm in Winter
A t the very beginning of the fourth quarter, the autumn has been squashed
by the cold front. In a flash, winter is coming. After just two weeks, thin
clothes are put in the cupboard and warm coats take over. A cup of hot
drink becomes comforting for pedestrians to keep their hands warm.
This May, when spring shook hands with summer, we once again met BASAO in An-
daz Hotel in Xiamen. The domestic tea brand showed up in the consumption market
with a simple design and cold brew. This time, however, it greeted us with ice cream.
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