Page 58 - CTI82_EN

Sound, Voice and Music

Music has become synonymous with the entire
coffee experience. From the moment you walk
through the doors of your favorite cafe, you are
met with familiar sights, smells, and sounds that
synthesize the experience into something greater.
There is an undeniable bond between coffee and
music that makes this pairing so compelling.

Coffee and music share a unique power to transport
you to another time and space. As you listen and taste,
you get to experience the world of its creator.
The memories and experiences of a songwriter
become real to you in a way that the words of a song
alone cannot express. The origin and terroir come
alive in your cup as you experience the fruit of years
of care and labor from each member of the
supply chain, from producer to barista.

And what’s even more amazing is that once we’ve
experienced the music and tasted the coffee,
we become part of its story, and it becomes part of
ours. When a song is shared with the world, it takes
on a new life. We attach our own memories and
meanings to it and it becomes something greater
thanintended. When a coffee is consumed, it
reminds us of different tastes and aromas, bringing
to mind memories of intimate conversations
with friends and loved ones from years past.

Coffee and music give us the opportunity to
experience the world beyond ourselves and to share
our world with others. It is no mistake
they go so well together.

180gramcoffee

60