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As Berliners, in particular, like to enjoy their coffee
slowly by sitting somewhere indoors: the average consumption
of coffee in Berlin and Germany is at home. Round about 80%
of all the coffee is being consumed at peoples’ houses. The rest
happens at mainly the office or at bakeries and coffee shops.
Obviously, the pandemic has fuelled the home consumer mar-
ket this last year.
Most of the cafés in Berlin that were set up well for take
away business, actually did quite ok these last months. “I do
believe that there is a shift happening for most of the shops
within their approach to their business. We see a lot of places
that evolved into little grocery shops and delis. Which is a
generally very viable business model and will probably keep
on evolving. I think more vending machines will be established
over the next years. Take away business will increase as well
but with a focus on quality. But still the overall pace will be
different to other countries or cities,” shared Philipp.

Philipp Reichel
General manager, founder and owner of the roastery Vote Coffee.
Founder and Co-owner of the café Isla Berlin.
Initiator and curator of Berlin Coffee Festival 2015 - 2019
SCA Germany Board Member since 2019
Founder and Organisator of the Berlin Coffee Archives

“We wanted to create a festival that aims to open all the
doors to the coffee world so that visitors will be able to get to
know everything about coffee without any borders,” says
Philipp. That’s why the core element of the Berlin Coffee
Festival still are the Satellite events. Events that are happening
at the cafes and roasteries. As most of the coffee events in
Germany used to happen in convention centres, hotels or event
spaces, now the focus might shift to a more proper way to run
a coffee festival in a new reality such as open-air events.
For this, Philipp says that letting the visitors be part of the
show is the key element to have fun and successful coffee event.
“The idea of pure presentation and marketing shows is over, in
my opinion. Only if you get people excited about your brand or
your company, you then have a successful interaction. That means
on hands workshops, direct conversations and an event that is set
up more like an entertainment event than a pure marketing event.”

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