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Less is More
NOR DIC MINIMALIS M
L ess is more may sound like a cliché, but with essary elements of a product or subject by getting rid of any
the minimalist design trend, that’s the essence
excessive and, therefore, unnecessary components and
of this school of design. As a design movement,
minimalism is still relatively new, having only features. As with many other movements, the minimalist
design trend is a reaction to and rejection of an earlier design
come into its own in the late 1960s and early 1970s, par- philosophy that fell out of favor. Minimalism is all around
ticularly with American visual art. us. You can see it anywhere from the user interface of your
In its most stripped-down definition, minimalism is favorite website or app to the package design of your latest gift
about designers expressing only the most essential and nec- and the design on the cup of your favorite cup of coffee.
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