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Sorry, Italian Grandmas.
Thank you, Maurizio.

definitely not for espresso or interest in coffee and its differ-
cappuccino”, explains the owner ent ways of consumption. Once
of Bugan, who also adds: “At the you go specialty coffee you
moment though, I don’t feel like never go back.
taking the risk of coming up There is a growing num-
with the perfect delivery meth- ber of free resources available
od. I will stick to less delivery to common coffee consumers
and keep my focus on high who want to learn more about
qualitative standards and direct beans and techniques. The free
relationship with the customer offer for this demographic is
in order to build loyalty.” perhaps a little limited, but
Though sales of coffee certainly a useful opportunity
delivered to your home may to learn more about the subject
not be the future of coffee con- and venture out the espresso
sumption, according to Italian coffee masters like Maurizio, addiction typical of us Italians. For those wishing to learn
Italians continue to grow interest in learning about coffee. more about the topic of coffee, however, there are also
online courses offered by various SCA (Specialty Coffee
Improvement Comes from Knowledge Associations) certified trainers just like Maurizio Valli and
his team of baristas.
Bugan Coffee Lab has its own coffee academy. The The day when Italians will walk around the streets
goal is to not only train enthusiasts or future baristas, but of Milan or Rome holding coffee in a little paper cup is
distributors and passionate coffee lovers as well. The the- still a long way off. Regardless of this fact, there is a
oretical online classes are not yet an option, since the Lab small group of Italian coffee connoisseurs who grind
experience and coffee tasting cannot be handled well re- their own beans, boil their purified water, and steep
motely, but in-person workshops will resume as soon as their coffee in an Areopress to start off their day. To them,
gathering in groups will become possible again. this new coffee culture that is looming on the horizon is a
With the shutdown of cafes more and more Italians, brighter coffee future for us all. Sorry Italian Grandmas,
left home alone with their old Bialetti moka, have gained thank you Maurizio.

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