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As new-style tea drinks become a common
consumer product, milk tea has somehow become
a “unit of measure”: the cost of a cup of milk tea
can be used as a way to compare prices while
shopping; a girl’s addiction to milk tea can affect
how others judge her self-discipline; and treating
a girl to a cup of milk tea may be understood as
sending a love message.
Women’s hearts have somehow been stolen
by milk tea and new-style tea drinks. Their own
mood swings and values have been reflected by
a drink, while getting exaggerated judgement
from others.

Photo / Amelia Hallsworth

Friendliness and Equality female and male customers. Compared to these
≠Biased Stereotypes brands, those focusing on taste like A Little Tea
and Happy Lemon can attract more customers,
Feminism aims to promote gender equality because they do not decide preferential choices
against patriarchy. We are still in the stage to for customers and just provide what they can
fight for our interests, and the reason may be the offer, allowing customers to have more freedom.
dominating male power in modern business, and To categorize consumption habits by gen-
also the difficulty to set a base line for judgement. der, though making it easier to collect and analyze
If a designer simply wants to please female cus- data samples, set up a new gender wall. As wom-
tomers but makes women uncomfortable, should en are always placed under a magnifying glass,
it be judged as sexist? the female-targeted drinks can get more atten-
Just as we are all prone to beauty, male tion. When tea drink brands utilize the slogan of
customers do have crazy consumption habits and “female-friendly” while data analysis agencies
phenomena like female peers, whose craziness collected their biased information to make con-
is often exaggerated. For example, the crazy clusions with the enhanced stereotype, both sides
consumption and price-ramping of luxurious on this issue are taken by them, making it difficult
bags and sneakers emerged after the pandemic; for we consumers to take a stance. Therefore,
and men who tip for camgrils are no less crazy when we are asked if new-style tea drinks are
than notorious female fangirls. The intention to really friendly to women, we can’t simply say yes
add extra contents to female-targeted drinks and or no. After all, positive discrimination is a rea-
take advantages of “sex tax” is not fair to both son for gender opposition.

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