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editor’s letter





                                                                          Managing Editor
                                                                          Nicole Ou
                                                                          cti@coffeeteaimagazine.com
                                                                          Coffee t&i ( China )
                                                                          Editorial Team: Jing Zhu, Scarlett Yip, Yazmin Su,
                                                                          Qian Qian
                                                                          Graphic Designer: Hanna Liu, Choc Lee
                                                                          Publisher

                                                                          Coffee t&i (China)
                                                                          No.23, Lane 1157, Middle Yan’an Rd., Jing’an
                                                                          District, Shanghai, China
                                                                          Tel: +86 21 6333 9299
                                                                          Email: cti@coffeeteaimagazine.com
                                                                          The contents of this publication must not be
                                                                          reproduced in whole or in part without written
                                                                          permission from the publisher.
                                                                          Cover
                                                                          Illustrator: Chiara Brazzale





 Photo /Adeolu Eletu







 S  tarting your own  business can  be a dream   columns are connected, informing you about not only how

 coffee producers at origin cope with the coronavirus but
 come true or a disaster if you are not well
 prepared, say, financially, mentally, or physi-
 newly emerging business trends that may blow your mind
 cally. Being an owner can be really challenging   also some professional expertise, dedicated programs and
 in many ways, especially during a special time like the   away while giving you some new ideas to tap into for your
 COVID-19 pandemic. In this issue’s cover story, we will   own businesses.
 share some insights from Hidenori Izaki, the 2014 World   Tea is favored by more and more people. From the East
 Barista Champion as well as founder and CEO of QAHWA   to the West, tea can be social; tea can be a drink that makes
 Inc., and Suneal Pabari, co-founder of Matchmaker Coffee,   you dizzy or a beverage that makes you want more. So what
 on how they manage their businesses and oversee the in-  are those teas?
 dustrial development and future.   Ice cream is on the rise too. What types of ice cream
 If you have ever visited Copenhagen, you must have   should you add to your cafe’s menu or to try to cure your
 been to April Coffee Roasters. In this People Column, you   sweet tooth? Check this issue’s two interesting articles to
 will read more about its Founder Patrik Rolf Karlsson and   get some hints.    Contributors
 his business and coffee roasting philosophy. Interested in   If you are still locked down, please cross your fingers.
 digging into social media branding, CSR initiatives and the   Pour yourself a brew, either a coffee or tea, and make a wish.   Willem Boot  A coffee educator, consultant
                                                                         and geisha coffee producer in Panama. Willem is
 latest trends of the coffee business? Please check out our   We’ll see you soon!   To keep updated about the Coffee Society,   CEO of Boot Coffee, a specialized consulting and
 Opinion and Origin Columns. This issue, the features in both   please follow us: @coffeeteaimag  training company in California, US.


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