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editor’s letter

Managing Editor
Nicole Ou
cti@coffeeteaimagazine.com
Coffee t&i ( China )
Editorial Team: Jing Zhu, Scarlett Yip, Yazmin Su,
Qian Qian
Graphic Designer: Hanna Liu, Choc Lee
Publisher

Coffee t&i (China)
No.23, Lane 1157, Middle Yan’an Rd., Jing’an
District, Shanghai, China
Tel: +86 21 6333 9299
Email: cti@coffeeteaimagazine.com
The contents of this publication must not be
reproduced in whole or in part without written
permission from the publisher.
Cover
Illustrator: Chiara Brazzale

Photo /Adeolu Eletu

S tarting your own business can be a dream columns are connected, informing you about not only how

coffee producers at origin cope with the coronavirus but
come true or a disaster if you are not well
prepared, say, financially, mentally, or physi-
newly emerging business trends that may blow your mind
cally. Being an owner can be really challenging also some professional expertise, dedicated programs and
in many ways, especially during a special time like the away while giving you some new ideas to tap into for your
COVID-19 pandemic. In this issue’s cover story, we will own businesses.
share some insights from Hidenori Izaki, the 2014 World Tea is favored by more and more people. From the East
Barista Champion as well as founder and CEO of QAHWA to the West, tea can be social; tea can be a drink that makes
Inc., and Suneal Pabari, co-founder of Matchmaker Coffee, you dizzy or a beverage that makes you want more. So what
on how they manage their businesses and oversee the in- are those teas?
dustrial development and future. Ice cream is on the rise too. What types of ice cream
If you have ever visited Copenhagen, you must have should you add to your cafe’s menu or to try to cure your
been to April Coffee Roasters. In this People Column, you sweet tooth? Check this issue’s two interesting articles to
will read more about its Founder Patrik Rolf Karlsson and get some hints. Contributors
his business and coffee roasting philosophy. Interested in If you are still locked down, please cross your fingers.
digging into social media branding, CSR initiatives and the Pour yourself a brew, either a coffee or tea, and make a wish. Willem Boot A coffee educator, consultant
and geisha coffee producer in Panama. Willem is
latest trends of the coffee business? Please check out our We’ll see you soon! To keep updated about the Coffee Society, CEO of Boot Coffee, a specialized consulting and
Opinion and Origin Columns. This issue, the features in both please follow us: @coffeeteaimag training company in California, US.

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