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                 And before that, WeDrink had collaborated with   see the feasibility and embark on a new entrepreneur-
             art shows, concerts and music festivals such as World   ial path inspired by the popularization of cocktails.
             of Flowers and Luis Chan, and even made its way into   The outcome he achieved is WeDrink, which has
             ZERO Mama Fitness Studio. People who are physically   17 stores in Shanghai and has stores in other six cities
             and psychologically in a state of low health are more   like Hangzhou, Xiamen, Ningbo, etc. Benefiting from
             interested in relaxing and decompressing. It is a com-  Hangzhou’s middle-class lifestyle and Xiamen’s milk
             mon lifestyle to go to the bar after work and gym.   tea economy, WeDrink’s path to expansion has been
             WeDrink has chosen to partner with gyms to not only   smooth. In the future, Huang hopes to bring the ‘tea +
             facilitate the scenario for consumers, but also to give   wine’ lifestyle to more places, and also projects the
             them a ‘two birds with one stone’experience.  return of the space for consumers to experience, “We
                                                       expect  to  have  a few  stores  of 50-60  square meters,
             Changes in Personal Life and His Brand    offering a combination of cocktails and new-style tea
                                                       drinks, but incorporating more different experiential
                 In the interview, Huang also gave us the story   features and ambiences.”
             of what it was like before starting WeDrink. Original-
             ly in the pharmaceutical sales industry, he spent the
             whole day working with the hospitals, and to this day
             he remembers the depressing scenes and stressful
             experiences. Growing up with a love of food and his
             own opinions on food, he sought out the baking in-
             dustry where spontaneous work is craved. After his
             formal training and certification as an intermediate
             baker, he was engaged in baking French pastry, and
             together with his partners, opened a Western-style
             bar, where he was responsible for dessert preparation
             and kitchen management.
                 The opportunity for him to leap out of the cater-
             ing industry and into the promising market of tea drinks
             came from the revenue from his restaurant bar with
             his Western food research and development. It was also
             the time of the opening of the first HEYTEA in Shang-
             hai, where the growth of tea drinks in 2017 made him



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