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                                                                                                                            In 1946, Bialetti’s son Renato  took   The future remains unknown for the
                                                                                                                                                 [1]
                                                                                                                        over his father’s company and decided to   moka pot although its birth brought coffee
                                                                                                                        produce only one product: Bialetti Moka   closer to people, being available from
                                                                                                                        Express. The surging economy, growing   public places like coffee shops to private   Year Invented
                                                                                                                        middle-class population and the access to   spaces like  homes. The booming and
                                                                                                                        the world’s products in Italy after the   growing popularity of other coffee brew-
                                                                                                                        WWII, helped the moka pot to gain more   ers and technologies have challenged the   1933
                                                                                                                        popularity. The lower price of coffee and   profits and existence of the moka pot as
                                                                                                                                                          Bialetti was on the edge of bankruptcy in
                                                                                                                        aluminum made coffee a more accessible
                                     Beauty                                                                             beverage to Italians. Also, the Moka Ex-  October 2018 due to bank debts.
                                                                                                                        press allowed them to make rich authentic
                                                                                                                                                              But it may be too early to say ‘the
                                                                                                                        coffee in just minutes and most important-
                                                                                                                                                          moka pot is off the stage’: Lavazza
                                                                                                                        ly, at home. Since 1953, ‘the little man with
                                                                                                                        the mustache’ has become part of the   launched a new version of its historic
                                                                                                                                                          moka  pot  Carmencita.  Its  signature
                               Evolution                                                                                Bialetti products now. In the book  The   first coffee blend for the moka pot de-
                                                                                                                                                          Qualita Oro is still available today, the
                                                                                                                        brand’s logo, which you can still see on
                                                                                                                                                          veloped in 1956.
                                                                                                                        Curious Barista’s Guide to Coffee by Tristan
                                                                                                                        Stephenson, it describes the popularity of
                                                                                                                        the moka pot: “In just over ten years (after   [1] Renato, who made moka pot
                                                                                                                        1953) the ‘Express’ sold 20 million units.”   the symbol of Italian style across
                                                                                                                            The iconic product then went beyond   the globe, was buried in a large
                   M         any people nowadays enjoy cof-  Brilliance of Moka Pot                                     Italy in the following six decades. Today,   replica of the moka pot when he
                                                                                                                                                          died at 93.
                                                                                                                        the moka pot refers to any of this type of
                             fee just like wine, different ori-
                             gins, different brewing methods,
                                                            The moka pot is a symbol of Italy. In-
                                                                                                                        homes had one as noted in the New York
                             different  recipes.  Unlike  wine,   vented by an Italian engineer Alfonso Bialetti        coffee makers. Over 90 per cent of Italian
                             coffee making can be as simple   in 1933 named after the Yemeni City of                    Times in 2016. The joy of brewing coffee
                   as three steps, grinding, brewing, and serving.   Mocha, the patented Bialetti Moka Express          over the stove is shared by people around
                   As a series of movements flows from step 1 to   is a stove-top device featuring three cham-          the world, from Cuba, Argentina to Aus-
                   step 3, we anticipate the final cup, wondering   bers, using steam power to force hot water          tralia and even China. Bialetti opened the
                   how it will smell and taste. Back in the 1900s,   through coffee grounds as a mechanism to           official stores on e-commerce websites of
                   the Melitta coffee brewer was  born when   make coffee. The hourglass shape with tra-                Tmall and JD.com, where people can pur-
                   German Amalie Auguste Melitta Bentz devel-  ditional eight-sided chambers in aluminum                chase genuine Italian-made Bialetti Moka
                   oped her own solution, a result from her dis-  has remained the same in past decades.                Express directly.
                   satisfaction with the taste of percolator coffee   As a classic design, the moka pot is
                   as well as the coffee grounds left behind in her   displayed in many world-famous museums
                   cup. In 1908, she filed a patent for the paper   and galleries, such as the Museum of Modern
                   filter and the Melitta company was founded.   Art and the Cooper-Hewitt Smithsonian
                   That was regarded as the start of pour over   Design Museum. It is even the record holder
                   coffee. Now we have a diversity of choices of   of the world’s most popular coffee maker in
                   coffee brewers in different designs, mecha-  the Guinness Book of World Records.
                   nisms, shapes, colors, and even materials...




















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