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Talking about managing the space while to bring this home coziness into the store.
working on a coffee shop, it might seem that Adjective is no stranger to creating cozy
space in a mall coffee shop and an independent places as in 2 years of their existence they
building can be managed differently and it is have already designed several residential
true for some countries with bigger surface projects. So they know that bringing this
area, where cities are bigger and there is sim- warm home feeling can easily deliver a sense
ply more space for larger buildings. While of belonging and a reason for people to stay
Hong Kong’s area is only 2,754 km², the space at the place. Emily and Wilson always want-
inside a shopping mall and an independent ed any space to be designed as it is a private
building are equally small here, so Emily and space hosted by the owner, demonstrating the
Wilson try to make a balance of what shop’s owner’s recommendation and personal life-
owner really needs in the café and the mix of style. It’s like an open house idea for everyone
seating arrangements that will save space, to join and experience.
persuading their clients to showcase less, but As one can see from ADJ’s portfolio
focus more on elements in the café. all of their works are united by light colors,
The team understands how important wood and minimalism and as the managing
it is for a project in a mall to be a part of the director at Studio Adjective, Wilson Lee,
whole building but at the same time not to believes a good design should be able to
loose its identity and uniqueness: “We tend narrate a good story, so the company hopes SEXY SALAD
to blend the façade design into the mall that their projects will not just end with its Project
building. But the strategy behind is to outlook or the fanciness of design. Minimal-
maximize the exposure of the interior ar- ism is not their intension. But perhaps a This recent project was
range and activity to the mall. We think if neutral design language, that will be able to completed in 2017 and is
the design of the façade is too bold, it will expose the arrangement of designs and a great example of how
weaken the most important content that we’d programmes in a project and make it a neu- to create an indipendent
like to deliver in the shop.” And one of the tral platform for activities and social inter- but at the same time
mathing design in a
most important points for the designers is action, becoming a destination place. shopping mall.

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