Page 43 - #62 eng e-mag

Emily and Wilson

see that there is

a huge potential

in delivering

design in Hong Kong. But Emily and Wilson design with
About Details There’s a big competition for doing
As a proper coffee bar is a see that there’s a huge potential in delivering
stage for a barista to show design with strong design concepts and also strong concepts
his skills and knowledge,
engage with issues like compactness, com-
Studio Adjective designed a munity and people, that are very important and to engage
7-meter long coffee bar
with a white Corian in Hong Kong. The company does a lot of
countertop and double-layer different designs including residential and with community
tilted white metal stripes on social spaces, that is why they can distinct the
three sides. The white and people.
countertop extends to and two and highlight the importance in designing
blend with the premium social places: a social space is all about human
coffee machines. activities and interactions. This space can
draw likeminded people to come and explore. first think where your coffee shop will be:
When they start working on a design, they standing independently or as a part of big-
avoid directly thinking about the visual im- ger picture in a shopping mall. What design-
pact first. Instead, designers start with re- ers need to do is to pay more attention into
search about the site and brand, and how can the surrounding neighborhood when de-
people react with it. The team loves to give signing in an independent building, so they
their projects some special reasons to visit as can see how coffee shop can become part
they know that people are getting bored to of the community and enhance the move-
usual places with similar identities, tending ment and vibe of the whole neighborhood.
to keep exploring on hidden gems around the On the other hand, for shopping mall proj-
corners or somewhere that is more like an ects, it will be more about how to make it
independent community, a friendly neighbor- stand out in such a complex and rich envi-
hood with a specific taste. That is how the ronment, to be unique and noticeable. A
partners noticed that location is becoming shopping mall is a place full of different
a smaller concern for projects, but the iden- brand identities and visual impacts. So de-
tity and also the strategy to make it a unique signers usually struggle to make their proj-
destination. Being a very young design ects stand out but maintaining a clean and
studio, Adjective has already designed sev- comfortable environment to experience, so
eral cafes and coffee shops and what they it can become a little getaway inside the
have noticed is that nowadays you should busy mall.

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