Page 10 - #47 English

Society

The formation of the Café Owners Alliance

7 May 2015, Cafe Malaysia, MATRADE Exhibition & Convention Centre, Malaysia

The curators of Café Malaysia (CEMS), together with
the Malaysia Specialty Coffee Association have recently
spearheaded an iniatitiave called the Café Owners Alliance
Malaysia. The alliance was formed to create better ties amongst
the increased number of Café Owners in Malaysia.
It’s main purpose is to create a platform for these entreprenuers to interact and network amongst its community.
Some of the other goals that the alliance addresses are to address key issues and challenges facing the Cafe Owners with
plausible solutions.
The alliance received good response from café owner’s with an encouraging registration of 92 members in less
than a month. With these numbers, the alliance hopes to see an increase in memberships as they progress towards
creating a healthier industry due to the growing competitive market in Malaysia.

Experience the Revolution with Slayer

11 May 2015, KDU University College, Malaysia

Beginning with an introduction to the machine, Brandon started off the morning with a detailed rundown on the
machine specifications and key features of the Slayer Espresso Machine and why it was built in it’s form. He explains
that the machine was built upon the basic lever machine and how the team at Slayer Espresso wanted to create machine
that could overcome pressure profiling.
With a brief explanation on the features, Brandon further explains that the slayer’s best feature is it’s controlled
and restricted flow rate, instead of the common pre-infusion feature we usually find in espresso machines these days.
The Slayer has 4 brew profiles that will allow baristas to easily control shot profiles from increasing viscocity and acidity
just by understanding the differences in flow-rate parameters. With a simple yet elegant design, Brandon added that
the machine was built for ease of access, allowing baristas to focus on what’s in front of them, instead of focusing on
the additional features of the other machines out there.
The Slayer is now available in Malaysia and is officially distributed by Coffex Coffee Malaysia. Brandon King is
also the Global Sales Manager for Slayer Espresso.

Malaysia Specialty Coffee Association

The Malaysia Specialty Coffee Association was formed in 2014 with the vision to
get national championship’s sanctioned and recognized by World Coffee Events. The
association has now organized 3 national championships in the span of 4 months and
have successfully won the hearts of the local industry as the leading coffee association
in Malaysia. Besides that, the association is also dedicated to improving the standards of
Specialty Coffee in Malaysia, to create more world-class judges within Malaysia, to encourage economic growth and to
promote Specialty Coffee as a lifestyle and culture.
Led by Victor Leong, the president of the association, the current board of committee members are also an
integral part of the recent growth in the association as well as the industry. The committee members are made of some
of Malaysia’s renowned coffee professionals, roasters, suppliers and educators that have been actively working behind
the scenes to assist on recent developments.
With core members such as Dankoff Coffee Specialist, Coffex Coffee, Pulp by Papa Palheta, Coffee Nowhere,
Auresso Coffee and many more, the association aims to attract more members that will play an important role in as-
sisting the organization grow it’s strength and place in the nation. MSCA plans to organize more local activities within
the year to benefit both it’s members and the industry by customizing workshops that will suit the needs of all parties.
For more information on the association, please visit www.msca.org.my
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