Page 83 - #52 English

being surrounded by luxury high-end brands really emphasis
on the word “Luxury”. “With luxury brand position, we want
people to recognize the fine detail instead of the price. Learn
how each pot of tea was carefully crafted and soak in the luxury
experience created by the design and atmosphere. Every little
detail fairly reflects our price. The variety of food and tea menus
all use high quality ingredients adapted carefully for Thai and
foreign customers. We offer a wide range of tea from the most
expensive tea in the world to an affordable everyday tea. Come
and indulge the luxury setting and enjoy fine tea at TWG TEA,”
Donnayar said.

Attention to Detail
TWG TEA pays high attention to its standard and how
the teas are crafted. Each boutique follows the same highest stan-
dard. Every piece of decoration and furniture has to be approved
and imported from Singapore to ensure the same aesthetic no
matter where the branch is located. cities, especially tourist destination cities, and let more people
Staffs are constantly trained in Singapore so they know experience what TWG TEA has to offer.” CTI believe other
every product from top to bottom. It’s very important for staffs parts of Thailand will get to experience the luxury of TWG
to be able to describe each menu fluently as one of TWG TEA’s tea very soon!
prominent highlight is the “Tea Gastronomy” experience. In-
fusing tea in savoury and sweet food and drink helps make the
menus more interesting, but you can’t just use any tea. TWG TEA
carefully pair different tea with different food to enhance the
whole meal experience. Moreover, as families are one of TWG’s
important group of customer, the brand also offer Thiene-free
teas for children.
With high attention to detail, TWG TEA is now one of Special Thanks
the world-class tea brands recognized around the world. “Brand Ms. Donnayar Kijkangwan
survival depends on the detail and quality of its product, as well Marketing Communication
as how much your staffs care. A lot of unsuccessful brands have Manager: TWG TEA
tea rooms, but none of them have tea salon. I can safely say that TWG Tea Salon & Boutique
none of them focus on true tea salon like TWG TEA does.” • Siam Paragon M Floor
TWG TEA is a very successful brand in Thailand 02-6109527
and internationally. There is no doubt that it has captured the • The Emporium G Floor
heart of many, and that’s why TWG TEA has already planned 02-2599510
its future expansion. “We believe we have adequate number • The EmQuartier , M Floor
of Salon & Boutique. We might open more Boutiques in Bang- Helix Quartier 02-0036070
kok for retail sale. We are planning to expand to other major www.TWGTea.com
81