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“Our knowledge, equipment,   treat them like friends because we also   happy to see more young people getting
          and information are up-to-date, and we   learn from them. Two ways communi-  involved in coffee farming and roasting.”
          always conduct experiments as well as   cation is one of our charms that attract       Before we end the story, it’s a
          brainstorming,” Arnan emphasized on   people to come to our café. “It’s hard to   tradition for experienced cafe owner to
          the importance of barista and coffee   say who our customers are because they   provide some advices for anyone who
          quality. Moreover, ideas are not only ex-  are from everywhere. We have western-  dares to follow their dream. “First of all,
          changed between staffs because custom-  ers who live in the area, Asian tourists,   you must be certain about your passion.
          ers are more than customers here. “We   visitors from other provinces, and lo-  It won’t be easy and it requires a lot of
                                              cals, but they are all coffee lovers.”  hard work. There are a lot of starters
                                                    As for the future of Kaizen Cof-  and a lot of failures in this business.” It
                                              fee and Thailand’s coffee market, Arnan   would be a little easier if you are pas-
                                              said, “We are thinking about a small   sionate about coffee, but Arnan believes
                                              roaster that focuses on Single Origin   extra knowledge of related food service
                                              coffee.” According to Arnan, the coffee   fields like customer service, food, and
                                              market improved compared to the past   snacks are also essential in order to pro-
                                              2 years because consumers are more in-  vide exceptional experiences and make
                                              terested in quality. “What I would love to   your café memorable.
                                              see in the future is the focus on baristas.
                                              I want higher barista standard and I’ll be





















































                                                                                   Special Thanks
                                                                                   Arnan Wattanarporn: Kaizen Cof-
                                                                                   fee co.

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