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“Our knowledge, equipment, treat them like friends because we also happy to see more young people getting
and information are up-to-date, and we learn from them. Two ways communi- involved in coffee farming and roasting.”
always conduct experiments as well as cation is one of our charms that attract Before we end the story, it’s a
brainstorming,” Arnan emphasized on people to come to our café. “It’s hard to tradition for experienced cafe owner to
the importance of barista and coffee say who our customers are because they provide some advices for anyone who
quality. Moreover, ideas are not only ex- are from everywhere. We have western- dares to follow their dream. “First of all,
changed between staffs because custom- ers who live in the area, Asian tourists, you must be certain about your passion.
ers are more than customers here. “We visitors from other provinces, and lo- It won’t be easy and it requires a lot of
cals, but they are all coffee lovers.” hard work. There are a lot of starters
As for the future of Kaizen Cof- and a lot of failures in this business.” It
fee and Thailand’s coffee market, Arnan would be a little easier if you are pas-
said, “We are thinking about a small sionate about coffee, but Arnan believes
roaster that focuses on Single Origin extra knowledge of related food service
coffee.” According to Arnan, the coffee fields like customer service, food, and
market improved compared to the past snacks are also essential in order to pro-
2 years because consumers are more in- vide exceptional experiences and make
terested in quality. “What I would love to your café memorable.
see in the future is the focus on baristas.
I want higher barista standard and I’ll be
Special Thanks
Arnan Wattanarporn: Kaizen Cof-
fee co.
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