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Tea

Story and Photos by Coffee t&i Thailand
HIGH TEA

Simple Yet outstanding, A Kingdom Of High Quality Tea

Innovative and groundbreaking, High Tea is the leader of tea-brewing implements so as to present tea in its purest form.
the modern tea-drinking culture trend Craving ice-cold and refreshing tea? Roger insists that ice cubes
High Tea is the most professional supplier of raw materi- should not interfere with the perfection of tea. That is why we
als for tea beverages in Taiwan. As the leader of the new age tea developed a machine that rapidly cools 80 C hot tea to 8 C in 80
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drinking culture trend, High Tea seeks to capsize the stereotype seconds. As Roger said, “We don’t want any flavor that doesn’t
of take-out tea and aim to create a tea culture revolution by up- belong to the tea itself.”
grading the value of tea with authentic tea flavors.
Providing a trustworthy source of raw materials for Taiwan’s
Sharing his business experience, Roger stated that “only tea beverage market
by doing what others cannot imitate will you establish the value
of your brand.” Just speaking to Roger, one feels the brilliance of
his self-confidence, a testimonial to the confidence he feels for
his tea. Roger mentioned that tea is the essence of Chinese cul-
ture; yet in recent years the global expansion of the coffee market
has caused the existence of tea culture to be almost completely
neglected. In order to turn the market around and to encourage
more youngsters to identify with and love tea, High Tea focuses
not only on innovation in research and development, but also on
breaking the stereotype that tea is a beverage only for the older
generation. With the new concepts of natural, healthy, and fash-
ionable tea, we wish to instill a new value in tea and propagate it
for more people.

Furthermore, to increase the quality of the tea, Roger
personally participated in the design and development of the By collaborating with tea plantations, High Tea manages and con-
machine, and was the first to brew tea in a siphon coffee maker. trols tea from the very source to ensure that each product passes
He pays particular attention to the refinement and application of residual pesticide testing standards and regulations.
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