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life of sustainable living became very lucrative and that was
when he found Wang Nam Khiao. His first plan was to have a
sustainable vegetable and rice farm, but the discovery of cof-
fee in Wang Nam Khiao sparked the marketing soul in him. He
turned his attention towards coffee and gave it a value it de-
serves, and it grew to become Wang Nam Khiao Roaster as we
see today. “Actually I didn’t know how to drink coffee. It’s just
recently that I drunk a lot of coffee. Personally, I’m intrigued
by the art of coffee and wanted to learn everything about it.
It’s a fascinating tree with huge marketing potential. The busi-
ness isn’t just about brewing the same coffee every day, but I’m
doing something different which can be used to highlight the
business too.” Pakorn also take advantage of the internet and
Youtube to guide him through his roasting skill development
and obtained his own style of roasting because different roast-
ing machine roasts differently and there is no fixed universal
roasting technique.

It’s only natural to face an obstacle along the way, and
Pakorn has overcome a fair share of obstacles including climate, Master the Art
humidity, and processing method problems. “If you start off on “Roasting is very delicate. It requires mastery and wit.
the wrong foot and don’t pay good attention to cherry harvesting Doing the same exact technique may not give the same result
process, it will cause a lot of problem along the way. There was every time, so you need to be flexible and be on your feet con-
also a lot of problems for coffee roasting during the early stage. stantly in order to get the same or better result. Look at coffee
We lost tons of coffee beans before we got a hold of roasting, but and feel the artistic side of it!” Of course the sale person would
the obstacles allowed us to learn and improve.” give you a basic training when you buy a coffee roasting ma-
chine, but a lot more needed to be learn to achieve great result.

Besides the skill and experience of the roaster, coffee
roasting machine is also an essential part of coffee roasting.
“From my experience, the standard of Thai machines isn’t as
high as imported ones and that affects the coffee taste. What
we need to do is improve the standards of Thai machines.” With
the idea in mind, Pakorn hopes to manufacture a high standard
Thai coffee roasting machine to reduce the need for expensive
imported machines. “If we really put our body and mind to it,
I believe we can make good machines for Thai businesses and
even export them to the neighbouring countries. I want to do
this because I know the problem. My friends in the industry
also face the same problem, and micro coffee producers who
want to produce their own roasted beans can’t do it because
they wouldn’t have to the money to buy expensive imported
machines.”

If you are interested in joining the coffee roasting scene,
here is an advice from Pakorn. “Learn coffee from top to bottom.
Study every process from farming and processing, to brewing,
and they will help you understand coffee roasting.”

Wang Nam Khiao Roaster
147 Moo 11, Thai Pattana Village, Thai Samakkhi, Wang
Nam Khiao District, Nakhon Ratchasima 30370
Tel: +6689-054-6619
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