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At early stage, Pangmao coffee was only sold to local “Our distinctiveness that customer loves is, we offer
customer, local store, or walk-in customer. There were lots of wide range of varieties, up to 15 blends, from soft to strong
positive feedback, so they planned to expand their business. coffee. Each consumers has difference behavior, and we have
“We received many positive feedback while we were at OTOP covered those differences. We also emphasize on chemical-free
festival, primary feedback were coffee smell and taste. Which product, we are on our path to be fully organic coffee farm”.
was the great support for us to develop and expand our market. In the future, Mr. Pansak plans to go into detail of
We used to sell just only green coffee bean, which was low value. production process to emphasize even better quality, including
Once we had expansion plan, we began to build our own roaster taking charge of organic farm. “When we have fully organic op-
factory and other functions to complete total process. It has been eration, the member’s farm will grow organic coffee as well. We
15 years since then”. Pangmao coffee farm has complete process also plan to show demonstration to our customer and expand our
from growing coffee bean, harvest, roast, and packaging. And in capacity to serve demand from our customer”.
the future, it will also be knowledge center as well. The farm will
offer courses to interested customer regarding to any knowledge Coffee industry in our nation.
on coffee. There are many customer domestically and interna- Regarding to coffee industry in Thailand, Mr. Pansek
tional such as China and Australia. sees that coffee has covered every corner in Thailand. We can
find coffee shop at any corner of any street. “Many has trying
to convert from instant 3 in 1 coffee into freshly brew coffee.
The market is very active, as well as consumer trend. But not
everyone in the business can survive. However, if you have cer-
tain level of quality, you will be fine. The consumer has more
knowledge than before, they know the selection of their coffee,
and they are looking for good coffee with premium quality.
About international market, from what I’ve been surveyed, they
like and accept Thai’s coffee, the foreigner said Thai’s coffee has
great taste, good smell, and cleaner that other coffee”. However,
apart from pros, there are also cons. What Mr. Pansak notice was,
there are high percentage of contamination. There are low quality
of coffee bean contaminate the product. Better quality control
should be risen.
For those who would like to try a nice cup of Pangmao
coffee, which has varieties of coffee that would suit any brewery
style such as espresso, Syphon, Drip, etc. Mr. Pansak invites you
to visit the farm. This is complete process coffee farm, from
growing the seed, harvest, roast coffee bean, and resell the prod-
uct. This is one of Thai coffee’s pride, which is well accepted in
both domestic and international market, so you may find the
product shortfall due to high demand of the market.

Special thanks for the information provided by
Mr. Pansak Sriwong : Pangmao Coffee

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