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unbranded café serves coffee, variety of beverages, and
amazing pizzas, and there are 3 staffs manning the espresso bar,
including a pizza chef! “All staff has to be trained from scratch.
We personally train the staffs and we believe everyone can do it
if they have the determination and passion in servicing because
we ourselves started from zero as well.” Another strength of
unbranded coffee we recognized is their friendly way of com-
municating with customers. Many cafés have bar seats to utilize
the most out of the space, but the bar at unbranded café is more
that - it’s the spot where baristas communicate with customers.
“It works both ways. Sometimes customers will ask about cof-
fee, and sometimes we ask for customer’s feedback on the coffee
taste and what could be improved. Customers are our teachers
and friends, and the relationship we build with them is more
than just buyer and seller relationship. We really feel like having
a friend come over for a coffee.”
For Pi, the concern of the oversupply of café due to the
exceeding growth of café compared to the number of coffee con-
sumer is not really a critical concern as there are other groups
of café goers besides coffee lovers. “From my experience, café
goers are divided into 3 groups. The first are enthusiastic coffee
lovers who love quality coffee. The second are caffeine junkies,
and the third are those who love café atmosphere but not neces-
sary a coffee drinker. If a café has the right atmosphere, they will
have customers.”
In conclusion to the interview, Pi has some advices
for those who are thinking about starting a café, “If you want
to open a café, I want you to take a course and learn about it
first. You need to have time for coffee. Some people may think
money, an expensive machine, and some good coffee beans are
enough, but if you don’t have the knowledge and don’t care
about the details, a lot of problems will happen. It’s important
for you to be at the shop in order to talk with the customers and
learn your flaws.” Besides coffee knowledge and spending time
at the shop, Pi also emphasized on remembering each customer
and what they like because a small detail like this truly shows Special Thanks
how much you care. Piyawan Kampanyar: Unbranded café
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