Page 88 - #58 English

Brand

Barsetto ®

120 years of Italian coffee tradition

In recent years as the world has been swept up in the third wave of fine coffee culture, more and more coffee merchants have
been eager to try new concepts, such as nitrogen coffee, coffee beer and other endless variations. However, at the same time, there
have been many brands that have consistently adhered to Italian coffee traditions and faithfully immersed themselves in building
their businesses. One of these is the Italian coffee brand Barsetto, which was visited by a group from CTI. In this edition, we will
tell the story of the 120-year history of “Barsetto”.
All for one perfect cup of coffee

Barsetto originated from the “Barsetto Café”, which was founded
in 1898. This old café from the ancient city of Rome has a history of
120 years. Its name also has a long meaning, as it is a combination of
the Italian words “barista” and “perfetto”, which translates as “perfect
barista.” From coffee bean processing, blending, roasting and packag-
ing to machine technology research and development, design, and
manufacturing, all products are from Barsetto’s factory and coffee
research institute in Turin, Italy. As Michael Kowk, general manager
of Asia Pacific, said: “This seemingly obsessive adherence is a com-

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