Page 104 - #59 English
P. 104

I   Iced












                                                  opening a






















                                                   in China







                                                      PART 2





                                                     Procedures for opening


                                                         Once you have chosen the location and registered the trademark,
                                                     one of the first issues to consider is that investors will have to rent (or
                                                     buy) premises for a gelato shop,only after that you can start to think
                                                     about the details of running a business.
                                                         It is therefore vital that the premises be suitable for a gelato shop
                                                     from a regulatory point of view. The risk for the investor of not carry-
                                                        ing out such checks is that you may be unable to build the com-
                                                          pany and, at the same time, may remain bound by a lease for
                                                            unfit premises, with the result that you may have to pay rent
                                                             until everything is done. Since you will need to be contrac-
                                                              tually bound before taking steps to incorporate the com-
                                                               pany, make sure that the property meets all regulatory
                                                               requirements. In particular, be sure to carry out the fol-
                                                               lowing tasks:
                                                                   • check the certificate of ownership for the premises
                                                               so as to verify the identity of the owner and the intended
                                                              use of the property;
                                                                 • talk with officials at the offices involved (Sanitation
                                                            Department etc.) to make sure, even at an informal level, that
                                                           the premises are suitable;




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