Page 8 - #61 English

c Catch Up

Mellower Coffee Upgrading the Image of Special-
ty Coffee

Recently, Mellower Coffee Co.
Ltd, China’s leading specialty coffee
brand, adopted a new logo.
The new logo M, is an abbre-
viated form of the brand’s English
name Mellower Coffee. It mirrors
the philosophy of the brand, which
is “Just for A Cup of Good Coffee”,
and as indicated in the promise of
brand, to “pay tribute to you who
know how to enjoy your life with
refined products”. Meanwhile, M
represents every member and fol-
lower of the mellow Mellower cof-
fee. The minimalism of the new logo
makes it more identifiable, bouncier
and more apt for spreading. Consis-
tent with Mellower’s global strategic
development layout, it is an important initiative in Mellower’s ambition to develop into the “top specialty coffee
brand in China”!
Since its establishment in 2011, Mellower Coffee has opened nearly 30 specialty coffee chain stores across
the world and grown into the only group company that has left its footprint throughout the coffee industrial chain,
covering roasting factories, coffee extract factories, the sales of coffee products, office coffee solutions and the
spread of coffee culture. The upgrading of the brand logo rides on its development needs, highlights its global
strategic layout and shares high relevance with the ideas of Mellower Coffee. It marks a new start for Mellower
Coffee after six years of cultivation and growth!

Caskai Sparkling Cascara Drink and Tea Line

Caskai, an upstart cascara-based beverage company
headquartered in Austria, this week unveiled its first
product in the U.S. market, while opening a U.S. head-
quarters in Davidson, North Carolina, and a satellite
office in Seattle.
The bottled Caskai Sparkling Cascara Infusion is
derived from sun-dried cascara that is brewed in spring
water before the liquid is combined with organic cane
sugar and citric acid, then carbonated. The caffeinated
drink results in 44 calories per 275-ml (approximately
9.3-oz) bottle, according to the company.
Caskai also plans to unveil a cascara tea line at the
New York Coffee Festival, offering teas from the dried
cherry from a Panama Geisha, a Panama Caturra and a
Nicaragua Catuai, that the company says pays homage
to each of the distinct coffee varieties and the locations
from which they were sourced.

caskai.com

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