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C  Photo /  LAUNDRY HOLIDAY
 LAUNDRY   A TOWN’S VERANDA











           According  to  the  Health,  Labor  and  Welfare  Min-  life. LAUNDRY HOLIDAY is one of the many laun-
           istry,  there  were  about  10,000  coin  laundries  na-  dromats in Japan. It includes an ice cream shop and
           tionwide  in  fiscal  year  1997.  The  number  is  esti-  converting  the  laundry  folding  table  into  a  ping-
           m a te d   to   h ave   exc e e d e d   2 4 , 0 0 0   i n   2 0 2 1 .   I n   a   pong  table  which  attracts  more  families  and  chil-
           society  where  washing  machines  are  almost  a  ne-
                                                          dren, making laundry an enjoyable outing for them.
 HOLIDAY   cessity,  the  number  of  coin  laundries  in  Japan  is   Indeed, they created a synergy effect – expanding
                                                          the laundromat’s catchment area and achieving rev-
           still increasing year by year, reflecting not only the
           transformation of the Japanese family structure, but
                                                          enue  stabilization  by  leveraging  the  fact  that  the
           also  how  traditional  businesses  are  seeking  to  in-
                                                          peak  and  off-peak  periods  for  the  laundromat  and
           novate in order to meet the needs of contemporary
                                                          ice cream shop are entirely opposite.












































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