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C Photo / LAUNDRY HOLIDAY
LAUNDRY A TOWN’S VERANDA

According to the Health, Labor and Welfare Min- life. LAUNDRY HOLIDAY is one of the many laun-
istry, there were about 10,000 coin laundries na- dromats in Japan. It includes an ice cream shop and
tionwide in fiscal year 1997. The number is esti- converting the laundry folding table into a ping-
m a te d to h ave exc e e d e d 2 4 , 0 0 0 i n 2 0 2 1 . I n a pong table which attracts more families and chil-
society where washing machines are almost a ne-
dren, making laundry an enjoyable outing for them.
HOLIDAY cessity, the number of coin laundries in Japan is Indeed, they created a synergy effect – expanding
the laundromat’s catchment area and achieving rev-
still increasing year by year, reflecting not only the
transformation of the Japanese family structure, but
enue stabilization by leveraging the fact that the
also how traditional businesses are seeking to in-
peak and off-peak periods for the laundromat and
novate in order to meet the needs of contemporary
ice cream shop are entirely opposite.

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