Page 67 - 89 EN

C

Also, people are there to find kindred spirits or to platforms will help to connect with customers and keep
explore relationships with people. Ray uses coffee to them updated on the latest products, events, and promo-
link up with different businesses such as florists, restau- tions. A well-maintained website will also provide a plat-
rants and bars, showing us more possibilities for collab- form for customers to order their favorite coffee blends
oration within and outside the industry. or products online. The COVID-19 pandemic propelled
Nomad Coffee to shift their focus to connecting with
“Greener Pastures” Await for the Next customers through their website with different sections,
Journey content, and in more languages. “This was a crucial step
that allowed us to take our coffee to the whole world, even
Some entrepreneurs may be inclined to open their in the most difficult moments,” Jordi said.
brick-and-mortar coffee shops afterwards. Opening a The reason why “Greener Pastures” awaits the next
brick-and-mortar coffee shop provides several advan- journey is due to the high quality of nomadic baristas, who
tages: it can help to establish a well-known brand and possess a willingness to accept change to a great extent.
can create a dedicated local following. Baristas can enjoy Ray thought the coffee shop was bound to go out of busi-
a more comfortable work environment, increased storage ness, so he made a bucket list for himself. Jordi has always
space, and the opportunity to provide a broader food regarded Nomad Coffee as his hobby, even though he now
and drink selection for their customers. has a team of 30 people. He now assumes a management
When it comes to operating a physical coffee store, role; as for Huahua and Xiaoyi, they are enjoying the trip
you can also keep your nomadic spirit alive. Operating with coffee with all kinds of uncertainties.
a physical coffee store within the Nomad Coffee frame- Whether you are a coffee enthusiast or a profession-
work involves creating an environment where commu- al in the industry, there is much to learn from the wan-
nity, travel, and coffee come together. It is about em- dering coffee man. So, next time you see one roving from
bracing the nomadic lifestyle while having a set location. cafe to cafe, take a moment to chat with them and see what
Whether you own a brick-and-mortar store or are ex- you can learn. You never know where their wanderlust
ploring the concept of nomad coffee, it is all about may take you.
creating a coffee experience that is unique, exciting, and
brings people together.
One of the ways to achieve this is by having coffee
sourced from different places around the world. And
Nomad Coffee, Coffee and Cigarettes and Siphon House
change up their coffee menu frequently and create
unique blends and cups of coffee. This way, the store
becomes a hub for travelers, adventurers and coffee
lovers to come together and share their experiences
while enjoying a cup of coffee. Like Nomad Coffee’s
physical location in Barcelona, which maintains a no-
madic lifestyle by offering events, such as workshops,
tastings, and more. Sometimes, because of the brand’s
ethos, the gathering doesn’t need a special reason. When
Huahua and Xiaoyi pulled up in Quanzhou, a friend from
Zhangzhou came to visit them. “She brought snacks and
we sat in front of the van and talked. I cherish that feel- It is all about
ing. When I used to have a store, I could offer what
people wanted to drink, dessert, emotional value and so creating a coffee
on. But now it’s a coffee van, and all I can give is what
this environment I’m in can give. But they are very experience that
willing to come,” Huahua says. Ray had the same expe-
rience, when she made siphon coffee in various cities, is unique, excit-
the siphon pots were always filled with curious children
in front of them which inspires Ray. ing, and brings
Another way to keep with the nomad coffee prin-
ciples is to embrace technology. The use of social media people together.

66 67