Page 121 - #87 eng
P. 121

I


































 Find Balance Between Gelato and Tea  comment that the final product starts with the pineapple
 flavor and ends with Da Hong Pao, nicely balancing the
 Different  teas  are  baked  in  different  states,  each   taste layers of multiple ingredients,” Nico said.
 with a special technique. John tells us his three common   Special  for  its  creative  flavors,  Gelato  is  never
 ways to make tea-flavored ice cream: using grinded tea   bothered with the question of how to keep up innovation
 powder or concentrated sauce made from strong tea, or   while  only  focusing  on  tea.  Ice  Kirin  Bar  recently  un-
 even cooking the tea directly in ice cream syrup.  veiled  its  Daifuku  ice  cream.  The  Japanese  Daifuku
 “Each of these methods has its own characteristics.   dessert can be traced back to the Muromachi Era, more
 The result may be completely different even if the same   than  400  years  ago.  Though  it  is  more  like  a  “nice-to-
 tea leaves are used,” he added.  have”  option  for  customers  rather  than  an  innovative
 Gelato  is  very  sensitive  to  the  balance  of  liquid,   attempt,  “it  sold  quite  well  beyond  expectations,  and
 solid and gas, and the variation of tea absorption remains   brought in a lot of new customers.”
 a challenge. Nico said the most difficult part of the pro-  Nico mentioned, “We firmly believe that innovation
 cess is to find the best balance of tea and Gelato, because   comes from the integration of local features, flavors and
 the original tea flavor may be lost after the tea is mixed   seasonal characteristics. We will dive deep into the in-
 with milk, leading to an unsatisfyingly light tea flavor.   novative  presence  of  localized  taste.  This  is  the  next
 The time of tea extraction and the seasonal flavor chang-  direction.” As for consumers, Nico noticed that young
 es may affect the final taste and color of Gelato. There-  customers  are  highly  receptive  to  the  taste  of  tea.  It’s
 fore, it is important to adjust the amount of tea and the   easy to bring a new concept to them, but more difficult
 degree  of  tea  extraction  according  to  tea  changes  in   to get good feedback.
 different seasons, so as to ensure a stable taste and tex-  To some extent, this has made consumers sensitive
 ture of Gelato.  to the price. “The high price comes with the imported
 In addition, although there is a great variety of tea,   raw materials and machines; our ice cream is 100% made
 not  every  tea  has  a  prominent  flavor.  That’s  why  not   of milk. We can lower the price if domestic factories can
 every  product  from  Ice  Kirin  Bar  and  Go!  Cha  Cha  is   carry out the Research and Development of the machines
 purely tea flavor; the two stores sometimes make “over-  and raw materials,” Nico said.
 lays”.  For  example,  Go!  Cha  Cha  launched  a  pineapple   Among thousands of tea varieties, Japanese matcha
 Da Hong Pao flavor. “The oolong tea Da Hong Pao has a   flavor has been taken as a classic intoxicant to tea-flavor
 mellow flavor, and its fragrance can’t be noticed with a   lovers. Is it possible to offer more tea flavors? It should
 first bite. It can go very well with fruit. Our customers   only be a matter of time.



 120
   116   117   118   119   120   121   122   123   124   125   126